Performance Marketing Manager

campaigns aligned to field, sales, and advocacy activity

• Manage paid media execution across APJ within agreed budgets and plans

• Optimise targeting, messaging, channel mix, and spend allocation based on performance data

• Monitor conversion rates, disqualification reasons, and pipeline progression

• Own performance of paid and ABM-sourced demand through the funnel from MQL to SQO

• Translate agreed targeting and pipeline priorities into paid and ABM activation plans

• Activate campaigns across paid search, paid social, ABM platforms, content syndication and third party media where approved

• Execute paid marketing and ABM programs aligned to priority new logo accounts, ICPs, and regional GTM priorities

Measures of Success

• Reporting is accurate, timely, and supports performance management and decision-making

• Targeting, messaging, and channel mix are continuously optimised based on performance

• Programs support qualified demand, pipeline contribution, and efficient use of spend

• Paid and ABM programs are executed effectively and aligned to regional priorities

• Tracking and attribution are maintained in partnership with Marketing Operations

You've got what it takes if you have...

• Experience leading and developing junior performance or revenue intelligence roles
• Experience working with Marketing Operations on tracking, attribution, and data accuracy
• Strong capability in analysing funnel performance and pipeline impact using reporting tools and spreadsheets
• Experience managing paid media across Google Ads and LinkedIn Campaign Manager
• Hands-on use of Marketo (or equivalent), Salesforce, and ABM platforms such as Demandbase or 6sense
• Experience in B2B performance marketing and account-based marketing in a SaaS or enterprise environment
• Commercial, data-driven decision making and strong cross-functional collaboration skills