Senior Director, Digital Marketing

depth audience analysis and orchestrate tailored digital campaigns that deliver meaningful results.

• Monitor trends and emerging technologies in digital marketing to identify new opportunities for growth and innovation.

• Oversee paid search (PPC) and paid social advertising campaigns to maximize performance and efficiency.

• Collaborate closely with internal stakeholders to establish campaign goals, budgets, and key success metrics.

• Lead the creation of compelling ad copy, optimize landing pages, and manage bidding strategies to drive high ROI.

• Utilize advanced analytics to continually fine-tune campaign effectiveness

• Apply strong SEO expertise to improve organic search performance and drive website traffic.

• Perform keyword research and enhance on-page/off-page optimization.

• Partner with content and web development teams to ensure optimal website performance and user experience.

• Implement website analytics and leverage insights to guide improvements.

• Track, measure, and report on key performance indicators (KPIs) and campaign results for senior management.

• Partner with GTM teams on innovative ABX strategies to deepen customer engagement and fuel revenue growth.

• Leverage technology and marketing best practices to effectively engage target accounts.

  You will have

• 8+ years of experience in digital marketing, with a proven record of success in B2B Saas driving pipeline, revenue growth, and measurable marketing impact.

• Knowledge of key digital marketing trends, best practices, and technology including the evolving impact AI is playing in this area.

• Experience of working with and alongside a modern martec stacks (6sense, SF, Marketo etc)

• Strong analytical skills for interpreting complex data sets and driving actionable insights.

• Demonstrated ability to craft and execute successful digital marketing strategies that drive measurable outcomes.

• Excellent leadership and collaborative skills, with experience working across global, cross-functional teams.

• Highly developed communication and presentation skills for engaging stakeholders at all levels.

  If you are passionate about advancing digital marketing and thrive in a collaborative, innovative environment, we invite you to lead our digital marketing efforts as Senior Director at Cornerstone.