Senior Manager, Global Campaigns - United States

cross-functional stakeholders in product marketing, content, brand, and field marketing to define campaign strategy, identify target audiences, align messaging, and influence the content ecosystem needed for high-impact activation.

• Translate business priorities and product value propositions into compelling, multichannel campaign plays designed to drive demand and generate pipeline.

• Drive integrated full funnel motions, ensuring consistent and effective activation across paid and owned channels inclusive of email, web, advertising, social, content, events, and ABM programs.

• Drive collaboration with regional teams for localization and market-specific adaptations that maximize local relevance while maintaining global brand cohesion.

• Maximise campaign effectiveness and adoption through enablement of global field marketing partners (train the trainer), who will activate and enable the campaign in target segments/GEOs

• Lead nurture programs that improve and accelerate conversion throughout the customer lifecycle.

• Establish repeatable processes and standardized frameworks for how global campaigns are planned, built, launched, and measured.

• Refine and maintain a unified KPI framework to track campaign performance, conversion rates, channel effectiveness, and pipeline impact.

• Build, mentor, and scale a multidisciplinary global team, creating the structure and capabilities needed to support long‑term campaign growth and operational maturity

You've got what it takes if you...

• Speak campaigns fluently: 8+ years' experience developing and running integrated, multichannel B2B campaigns

• Love to win: Proven track record of executing effective campaigns that drive closeable pipeline to reach company goals.

• Have a way with words: Strong ability to translate product messaging and customer insights into compelling, actionable campaign stories.

• Build strong relationships: Skilled in cultivating trust-based working relationships across different functional teams in a variety of geographies.

• Create cohesive teams: Demonstrated ability to lead productive, growth-oriented teams and drive operational excellence at scale.

• Seamlessly blend art and science: Creative mind that thrives on ways to inspire and engage target audiences that result in measurable, reportable business impact.

Think marketing can be fun: Energetic and proactive team player with a sense of humor and ability to thrive in a dynamic environment.