Senior Product Marketing Manager

g, you will play a critical role in shaping the strategy, positioning, and messaging of our products. We're looking for a strategic and collaborative Product Marketing Manager to lead go-to-market planning, positioning, and content development for our solutions, working across internal teams and partner ecosystems. This role will play a key part in driving growth through compelling messaging, sales enablement, and joint marketing with partners.

If you're ready to dive in and make a huge impact at Cornerstone, we want to hear from you.

In this role you will...

• Strategic Planning: Lead messaging for products/solutions; tested with customers. Create validated positioning frameworks and partner-led go-to-market approaches.

• Product Positioning: Lead messaging for products/solutions, tested with customers. Create validated positioning frameworks; manage competitive differentiation.

• Go-to-Market Strategy: Lead full GTM for products/solutions; build repeatable plays across both internal and partner-led channels. Develop and execute cross-functional launch plans; track and report GTM performance

• Market Research: Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies.

• Content Strategy: Develop content strategy for launches and sales motion. Support partner and customer-facing content, including product guides, presentations, videos, and partner-ready content to support both direct and partner sales efforts.

• Sales Enablement: Equip internal sales and partner teams with the tools, training, and resources needed to effectively position and sell the product.

• Customer Insights: Gather and analyze customer feedback and data to continually refine product features and messaging.

• Competitive Analysis: Monitor and analyze competitor products, strategies, and marketing efforts to identify opportunities and threats.

• Performance Measurement: Establish and track key performance indicators (KPIs) to measure the success of partner co-marketing programs, marketing campaigns and product initiatives.

• Cross-Functional Collaboration: Lead cross-functional GTM workstreams with product, sales, marketing, and partner teams. Drives alignment across GTM and product teams to drive a cohesive marketing and partner strategy.

You've got what it takes if you've got...

• Bachelor's degree in marketing, business, or a related field (MBA is a plus).

• 5+ years of experience in product marketing, preferably in B2B SaaS or enterprise technology.

• Proven experience developing and executing go-to-market strategies for new products and features.

• Strong background in creating compelling product positioning, messaging, and content across multiple channels.

• Experience collaborating with partner marketing, alliances, or channel teams to develop joint campaigns and co-marketing programs.

• Exceptional communication, storytelling, and presentation skills, with the ability to simplify complex ideas for diverse audiences.

• Strong analytical skills and experience using market research, competitive intelligence, and performance metrics to guide decisions.

• Comfortable working cross-functionally with product management, sales, customer success, and external partners. Experience with Hyperscaler marketplaces a plus.

• Strong project management skills, with the ability to manage multiple projects simultaneously.

• Collaborative and able to work effectively with cross-functional teams.

• Proficiency in marketing software and tools (e.g., CRM, analytics, content management systems).

• If you've got a background in learning, talent, or HCM software space, that's a huge plus!

Extra dose of awesome...

• Desire to explore, create and test, with a passion for teaching others to do the same
• Can collaborate with all levels of the organization and get buy-in from teammates, cross-functional partners, and senior leaders
• Inspired to take "intelligent risks" to ensure we're delivering best in class content, tools, tips, and experiences to the field
• Always looking to streamline workflows and create efficiencies
• Able to work independently, but also excited to collaborate