Senior Product Marketing Manager (Fixed Term - Maternity Cover)

t align with overall company goals and objectives.

• Product Positioning: Define and refine the product positioning and messaging to effectively communicate the value proposition to target audiences and differentiate our products in the market.

• Go-to-Market Strategy: Lead the planning and execution of go-to-market strategies for new product launches and product updates, including pricing, distribution, and promotion plans.

• Market Research: Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies.

• Content Strategy: Develop and oversee the creation of high-quality marketing collateral, including product guides, presentations, videos, and other content, to support sales and marketing efforts.

• Sales Enablement: Collaborate closely with the sales team to provide them with the tools, training, and resources needed to sell products effectively.

• Customer Insights: Gather and analyze customer feedback and data to continually refine product features and messaging.

• Competitive Analysis: Monitor and analyze competitor products, strategies, and marketing efforts to identify opportunities and threats.

• Performance Measurement: Establish and track key performance indicators (KPIs) to measure the success of marketing campaigns and product initiatives.

• Cross-Functional Collaboration: Work closely with product development, sales, and marketing teams to align efforts and ensure a cohesive product strategy.

You've got what it takes if you...

• 5+ years of experience in product marketing, with a proven track record of successful product launches.
• Exceptional analytical and strategic thinking abilities.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Collaborative and able to work effectively with cross-functional teams.
• Proficiency in marketing software and tools (e.g., CRM, analytics, content management systems).
• If you've got a background in learning, talent, or HCM software space, that's a huge plus!
• Desire to explore, create and test, with a passion for teaching others to do the same
• Can collaborate with all levels of the organization and get buy-in from teammates, cross-functional partners, and senior leaders
• Inspired to take "intelligent risks" to ensure we're delivering best in class content, tools, tips, and experiences to the field
• Always looking to streamline workflows and create efficiencies
• Able to work independently, but also excited to collaborate