Director, Demand Orchestration - US REMOTE - 10143

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The Impact of a Director, Demand Orchestration to Coupa:

As we continue to grow, we are seeking a highly skilled and experienced Director, Demand Orchestration to join our team. In this role, you will help set the foundation for the future of demand at Coupa. You will lead the development and execution of integrated demand strategies that align marketing, sales, and partner efforts for your responsible region. The goal is to ensure healthy pipeline, accelerate lead-to-deal conversion, and drive revenue growth through seamless coordination across the business.

What You'll Do:

• Lead regional demand planning, coordination, and analysis to ensure a healthy, predictable pipeline of qualified opportunities.

• Collaborate with Sales, Marketing, Alliances, and other teams to create integrated demand plans aligned with business goals.

• Develop and execute targeted sales plays and outreach cadences based on business needs and market insights.

• Monitor market trends, customer behavior, and the competitive landscape to inform demand strategies and planning.

• Track performance against pipeline health metrics, host Demand Boards, and provide proactive insights on forecasting and execution.

• Drive continuous improvement and foster a collaborative culture across the demand ecosystem to optimize processes and tools.

What You Will Bring to Coupa:

• 10+ years of experience in B2B demand generation or related roles, ideally with large technology companies; MBA or equivalent degree preferred.

• Strong analytical and problem-solving skills with the ability to interpret complex data and translate insights into strategic, value-driven decisions.

• Proven track record in developing and executing effective demand management strategies in fast-paced, dynamic environments.

• Excellent communication, collaboration, and interpersonal skills with the ability to build strong cross-functional relationships.

• Demonstrated leadership capabilities with a passion for continuous improvement, innovation, and team motivation.

• Strong business and financial acumen with the ability to align processes to broader business goals.

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Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.

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