Sr. Manager, Product Marketing -10127

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The Impact of a Sr. Manager, Product Marketing to Coupa:

As a Senior Manager of Product Marketing, you will play a key role in elevating our market presence and driving the success of our Procure-to-Order (P2O) solution. Sitting at the intersection of Product, Sales, and Marketing, you'll be the voice of the customer and the champion of our value-fueling growth through strategic storytelling, strong market insight, and powerful enablement.

Shape Value and Tell the Story

• Develop compelling product positioning and messaging rooted in a deep understanding of procurement personas.

• Highlight the unique business value of our P2O solution in a way that resonates with both business and technical audiences.

• Serve as a passionate spokesperson in webinars, customer sessions, and events.

Fuel Sales Success

• Create high-impact content and tools-from decks and battlecards to solution briefs and customer stories-that empower our field teams to win.

• Partner with enablement to deliver targeted training programs that keep our go-to-market teams sharp and confident.

Drive Go-to-Market Execution

• Collaborate with Product, Marketing, and Sales to build and launch campaigns and initiatives that accelerate pipeline growth, adoption, and customer retention.

• Gather and translate market, customer, and competitive insights into actionable strategies that inform product direction and sales focus.

Champion the Voice of the Customer

• Engage regularly with customers and prospects to gather real-world insights, support strategic deals, and surface advocates for case studies and speaking opportunities.

• Use customer feedback and market trends to shape content, refine messaging, and influence roadmap decisions.

Influence Leadership Position Through Analyst Relations

• Partner with the Analyst Relations and Product teams to shape compelling narratives and briefing content that reinforce our leadership in the sourcing and procurement space.

• Help craft our point of view for analyst evaluations, ensuring our differentiation and value are clearly represented.

What You Bring:

• 5+ years of B2B SaaS product marketing experience, ideally in procurement, sourcing, or supply chain tech.

• Expert at simplifying complex concepts into clear, compelling messaging and content.

• Proven success leading go-to-market strategies and product launches with measurable impact.

• Strong cross-functional collaborator, able to influence stakeholders at all levels without direct authority.

• Data-driven problem solver, skilled at deriving insights to guide decisions and storytelling.

• Confident presenter and proactive self-starter, with resilience, adaptability, and a high-energy, results-driven mindset.

Why You'll Love it Here:

• You will join a team that values curiosity, creativity, and ownership. You'll have the chance to make a real impact-not just on pipeline or product success, but on how our customers transform the way they manage spend.

**The estimated pay range for this role is $**126,650 **- $**171,000

The starting salary for the successful candidate will be based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

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Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.

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