Marketing Communications Leader

Eaton

3.9

(38)

Warsaw, Poland

Why you should apply for a job to Eaton:

  • 4.2/5 in supportive management
  • 74% say women are treated fairly and equally to men
  • 79% would recommend this company to other women
  • 71% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Flexible work options to help balance work/life demands
  • Strong community involvement with a donation matching program
  • Competitive compensation packages
  • #47778Warsaw

    Position summary

    ries such as England, Hungary, Poland,Norway,France Spain, or Saudi Arabia.

    What you'll do:

    The Marketing Communications Lead is a key member of the regional commercial leadership team, responsible for defining and executing a comprehensive marketing communications strategy that drives brand positioning, demand generation, digital transformation, all to drive commercial success and business growth. Ensures effective cross-functional collaboration, operational excellence, and consistent value creation across all communication touchpoints.

    This position will enhance our ability in acquiring, developing, and retaining customers:

    • Define and execute marketing communications strategy aligned with GEIS business priorities and global brand direction.

    • Act as a strategic partner to product line, sales and regional leaders, contributing to business planning and growth initiatives.

    • Tailor marketing communication to diverse customer types and applications, including end-users, channel partners, and integrators.

    • Drive integrated marketing campaigns across multiple channels to support customer acquisition and business growth.

    • Oversee content development and localization that aligns with customer needs, product focus, and business priorities.

    • Oversee the planning and execution of new product launches, ensuring high-impact marketing communication.

    • Lead digital marketing activities including SEO, website managament & performance and social media to improve visibility and conversion.

    • Own and manage the lead generation and lead handover process from marketing to sales.

    • Oversee marketing operations including budget control, asset management and process compliance.

    • Continuously analyze and improve marketing performance through data, insights and process optimization.

    • Lead, develop and enable a highly-performing marcom team, fostering ownership, empowerment, collaboration and continuous learning.

    • Set clear goals and build capabilities across the team, including direct reports and extended global support functions.

    • Safeguard and strengthen brand reputation through consistent messaging, media engagement and proactive PR strategies.

    • Secure, negotiate and defend marcom budgets by positioning the value of Marcom to business growth, advocating for investment and linking outcomes to commercial impact

    Requirements:

    • Bachelor's or Master's degree in Marketing, Communications, Business, or related field.

    • Minimum 10-15 years of experience in marketing communications, with at least 4 years in a senior leadership capacity

    • Fluent in English (written and verbal); additional languages are a plus

    • Proficiency with MS Office, Power BI, Salesforce, Eloqua, web managament tools

    • Customer centric

    • Able to adapt quickly to change, reprioritize effectively, and lead with clarity through complexity and ambiguity

    • Communicates with impact across all levels, translating strategy into clear messages and inspiring alignment.

    Our offer:

    • Challenging projects in dynamic collaborative team.

    • Flexible working solutions

    • Competitive compensation and benefits package.

    • We make your contributions matter - reliability, safety, efficiency, and sustainability are at the core of our dedication to improving people's lives and the environment through power management technologies.

    #LI-AD3

    Why you should apply for a job to Eaton:

  • 4.2/5 in supportive management
  • 74% say women are treated fairly and equally to men
  • 79% would recommend this company to other women
  • 71% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Flexible work options to help balance work/life demands
  • Strong community involvement with a donation matching program
  • Competitive compensation packages