Segment Marketing Communication Lead for Baltics

hallenges and to define Eaton value proposition and marketing strategy for these customers and markets. In this role, you will handle multiple communication disciplines and tactics, digital and off-line, and ensure that we are reaching our key audiences in the Baltic countries with appropriate, impactful communication through the relevant channels.

Essential Functions:

• Lead all local marketing operations, activities and initiatives for the Baltic countries

• Develop and execute marketing plans to support the defined market segments in line with overall business strategy

• Ensure continuous tracking and optimization of campaigns and tactics to improve ROI

• Introduce, support and develop the partner program needed to develop our partner relation

• Develop push and pull activities with EMEA Channel Marketing Team

• Support the development, realization and follow up of events

Qualifications:

• You have a minimum of 3 years of experience in marketing, communication or other relevant fields. Experience in B2B is an advantage

• You have minimum B.S. or B.A. degree in engineering, marketing, communications, business or related fields

Skills:

• You're fluent in English and a Baltic language, preferable Lithuanian
• You have experience in various marketing disciplines, particularly working with digital marketing tactics and demand generation campaigns (ROI responsibility)
• You have strong project management skills, with the ability to multitask and prioritize effectively
• You have superior written and verbal communication, with the ability to craft tailored messaging
• You have excellent interpersonal skills, with the ability to collaborate with internal and external stakeholders
• You are a self-starter and like to take initiative
• You are curious and have a solution-oriented mindset
• If you already have experience working with international cross-functional teams in a dynamic, matrixed environment, it is of advantage.