Senior Analyst - Marketing Automation

iption Pages, Responsive Emailers, Email footers, custom templates etc
• Supporting Webinar end to end
• A/B testing and other digital campaign optimization tools
• Understanding of data privacy and data processing laws GDPR
• Knowledge of HTML, CSS, JavaScript / JQuery
• Knowledge of Lead management and CRM tools
• Building Marketing / Nurture Campaigns, creating custom data objects, automated reports etc
• Support creation and refinement of nurtures, lead scoring, and demand creation programs
• Assist in data maintenance (list import, data clean-up and other maintenance activities)
• Monitor email effectiveness metrics and provide insight that will aid ongoing campaign optimization
• Multi-tasker and able to manage multiple campaigns concurrently without missing a beat
• Understanding the customer and database segmentation, customer persona development and end to end response to lead flow"

Qualifications:

Bachelors Degree
4+ years experience in marketing automation experience

Skills:

Possess an excellent understanding of email and digital marketing concepts and metrics
Strong communication skills- both written and verbal- to speak, present, and collaborate with members of marketing and cross functional teams as well as senior and executive leaders