Senior Performance Media Specialist

u'll succeed here if you have solid digital marketing skills, focus on delivering results, and enjoy trying new approaches.

This role offers the chance to make a meaningful impact while staying at the forefront of digital media trends.

Enterprise offers an excellent benefits package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.

Compensation decisions will be made based on factors that include, but are not limited to experience, education, location and skill level

Enterprise Mobility is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers.

Privately held by the Taylor family of St. Louis, Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.4 million vehicles and accounted for nearly $38 billion in revenue through a network of more than 9,500 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.

Responsibilities

• Lead digital media strategies and initiatives to achieve business goals and grow revenue

• Independently manage performance media programs working directly with agency partners, media platforms, and internal stakeholders to maximize results and identify new opportunities

• Synthesize media briefs and deliver strategic recommendations that include budget, media format, audiences, messaging, landing pages, and flighting; collaborate with external partners as necessary

• Develop strategic relationships with agency, media, and technology partners

• Provide campaign recommendations and communicate how media strategies contribute to business outcomes

• Oversee campaign builds to ensure seamless launches, including delivery of media plans, creative assets, insertion orders, authorization forms, strategic audiences, tags, pixels, URLs, measurement schedule, test plans, and other necessary campaign materials

• Traffic media campaigns into proper environments as needed (ad servers, DSPs, etc.)

• Review and analyze weekly and monthly results to communicate performance trends and identify opportunities or changes in strategies

• Align marketing expense and return on investment (ROI) with budgets and forecasts and make adjustments as needed

• Maintain strong working relationships with key stakeholders and other teams within marketing to enable integrated marketing strategies

• Foster growth of test and learn environment by utilizing relevant insights and analysis to recommend and establish effective test plans

• Provide thought leadership and serve as subject matter expert in performance media; maintain up-to-date knowledge on media trends including AdTech and data privacy

• Lead conversion rate optimization testing for landing pages to determine optimal customer experience and performance

• Independently present strategies and results to marketing leaders and business executives

• Provide instruction and guidance to less senior team members on existing or new tactics

In addition to these job functions, candidates will also need to display proficiency in the following Competencies:

• Ethics & Values

• Results Oriented

• Working With a Team

• Planning and Organizing

• Detail-Oriented

• Problem Solving

• Communication

• Flexibility

Equal Opportunity Employer/Disability/Veterans

Qualifications

Minimum:

• Bachelor's Degree in Business, Marketing, or other applicable field

• Must have 5+ years of digital marketing experience

• Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future

Preferred:

• Expereince working with and presenting to Executive leadership
• Experience managing multiple projects simultaneously