Marketing Operations Lead

rn more at experianplc.com.

Description

Primary responsibilities:

• Oversee daily marketing operations, optimizing workflows, tools, and reporting processes while being the primary liaison between teams (Business Development, Demand Gen, Digital, Events).

• Take on project management responsibilities, leading important projects from launch to completion, ensuring agreement on team goals and on-time delivery.

• Manage and improve the LeanData platform, ensuring accurate lead routing, solving misattribution issues, and refining lead scoring models for improved funnel performance.

• Evaluate monthly/quarterly marketing reports, delivering applicable insights on attribution channels, conversion rates, and campaign effectiveness to senior leadership.

• Gain hands-on experience coding (Python) and analytics tools (Tableau) to automate processes, enhance reporting dashboards, and provide deeper insights into marketing performance.

• Oversee all aspects of lead management, including lead uploads, routing accuracy, and issue resolution, ensuring a smooth integration with marketing campaigns and operational processes.

• Improve lead automation and reporting processes, ensuring scalability and agreement on evolving our needs.

• Develop reports on campaign performance, form/email activity, and contact engagement with a focus on year-over-year analysis, collaborating with data teams to ensure data quality and consistency.

Qualifications

• 3+ years of experience in marketing operations in a B2B environment within financial services.

• Expertise in marketing and sales technology tools (Eloqua, Salesforce, Tableau, 6sense, Zoominfo, and Drift).

• Hands-on experience with LeanData, including building complex routing graphs, automating main processes, and collaborating with the Global teams and Marketing Operations leaders across the organization.

• Analytical skills with experience in performance measurement, data visualization, and Return on investment analysis.

• Present complex data to senior leadership.

• Project management skills.

Additional Information

This is a permanent remote home-based role in Costa Rica. No relocation available.

Our benefits include: Medical, life and dental insurance, Asociacion Solidarista, International Share Save Plan, Flex Work/Work from home, Paid time off, Annual Performance Bonus, Education Reimbursement, Family Bonding, Bereavement Leave, Referral Program, and more.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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