Salesforce Marketing Cloud Digital Marketing Strategist

ver on the following responsibilities:

• Develop and deploy dynamic, responsive, and visually appealing email campaigns using Salesforce Marketing Cloud.

• Develop content and assist with continuous improvement for the Multifamily website, and other digital communications.

• Develop and implement marketing plans to serve the business objectives.

• Stay informed of changes in the marketing environment and coordinate market research projects.

• Create and convey brand messages, as well as improve brand awareness.

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences

• 2 years related experience.

• Skilled in Salesforce Marketing Cloud including strong writing skills, coding HTML based emails, managing content calendars, distributing communications, and analyzing metrics.

• Expertise in email marketing along with a strong understanding of digital marketing strategies and communication channels.

• Experience in marketing products, social media marketing, creating collateral, planning and developing campaigns, managing the media, etc.

• Skilled in presenting information and/or ideas to an audience in a way that is engaging and easy to understand. Strong writing skills.

• Adept at managing project plans, resources, and people to ensure successful project completion.

• Strong relationship management skills including managing and engaging stakeholders and vendors, networking and contracting.

• Influencing skills including negotiating, persuading others, facilitating meetings and resolving conflict.

• Ability to work with people with different functional expertise respectfully and cooperatively towards a common goal.

• Experience using SharePoint.

• Skilled in Microsoft Office Suite including Word, Excel, MS Teams, and PowerPoint.

• Experience using Workfront Fusion.

Desired Experiences

• Bachelor's degree or equivalent.

• Business insight skills including advising, interpreting customer and market insights, forecasting, benchmarking, etc.

Qualifications

Education:
Bachelor's Level Degree (Required)

The future is what you make it to be. Discover compelling opportunities at Fanniemae.com/careers.

For most roles, employees are encouraged to work onsite on a regular basis at their designated office location. In-office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.

Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process, please complete this form .

The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being. See more here .

Requisition compensation:
94000
to
122000