Sr. Marketing Strategist (Flexible Hybrid)
Washington, DC
Why you should apply for a job to Fannie Mae:
79% say women are treated fairly and equally to men
71% would recommend this company to other women
85% say the CEO supports gender diversity
Student loan repayment and employer-assisted housing program
Seramount (formerly “Working Mother”) 100 Best Companies 2023
Flexible work environment and paid leave for life’s unpredictable moments
#744000036827890
Position summary
inform Multifamily strategies and initiatives to advance Fannie Mae's mission.
- Business insight: Knowledge of the Multifamily business and key products and initiatives to inform strategies and outreach.
- Communication: Track record of presenting information to both internal and external audiences visually or in writing in a way that is engaging and easy to understand. Includes presentations, copywriting, talking points, articles, reports, etc.
- Strategy Development: Develop Multifamily Marketing strategies and identify key deliverables, metrics, and key messaging tied to the key objectives of the Multifamily business.
- Cross-functional collaboration: Work closely with business leaders, marketers and other stakeholders for feedback and input.
Qualifications
THE EXPERIENCE YOU BRING TO THE TEAM
Minimum Required Experiences
- Required relevant experience: 3-5 years
- Educational experience: Bachelor's degree or equivalent
- Multifamily loan products and initiatives, B2B financial services, or mortgage industry experience
- Skilled in Excel and PowerPoint
Desired Experiences
- Skilled in PowerBI
- Experience using Workfront, SharePoint, Salesforce, Confluence
- Subject matter expertise in multicultural audience insights, workforce and affordable housing products and services
Specialized Knowledge and ; Skills
- Marketing Strategy: Partner with business units and the Marketing and ; Shared Services organization to develop and implement marketing plans that support our brand, integrate with other product offerings to provide a positive customer experience, and align with business priorities.
- Communications Planning: Experience developing the schedule, format, content, and method by which communications are delivered to a specific audience.
- Market research and customer/consumer insights: Lead or guide research teams to uncover and validate insights that represent the voice of the customer and inform the product marketing strategy.
- Comfortable with ambiguity: Enjoys projects that explore new ideas in an experimental environment, and the challenge of solving complex problems. Able to navigate new territories, lead and motivate others through uncertainty, and respond to changing priorities
Why you should apply for a job to Fannie Mae:
79% say women are treated fairly and equally to men
71% would recommend this company to other women
85% say the CEO supports gender diversity
Student loan repayment and employer-assisted housing program
Seramount (formerly “Working Mother”) 100 Best Companies 2023
Flexible work environment and paid leave for life’s unpredictable moments