Business Developer Africa

ngagement, and long-term strategic partnerships.

The business developer will be reporting to the Sales Leader of Power Stability & Grid Utilities segment

Job Description

Key Responsibilities:

• Market Intelligence & Opportunity Detection
  • Proactively scout and identify new business opportunities at early stages in target markets.
  • Analyze utility and grid modernization trends to align offerings with evolving customer needs.
• Promotion & Technical Advocacy
  • Promote our Power Stability and Grid Utility solutions to potential clients and partners.
  • Prepare and deliver compelling technical presentations and value propositions.
• Customer Engagement & Relationship Building
  • Establish and maintain regular contact with key stakeholders, utilities, renewable energy developers and industrial customers.
  • Develop trust-based relationships with technical and commercial decision-makers.
• Sales Pipeline & Growth Execution
  • Build and maintain a robust pipeline of qualified opportunities.
  • Collaborate with internal engineering and product teams to align solution roadmaps with market demands.
• Quality, Safety & Customer Satisfaction

  • Ensure that all business development activities uphold the highest standards of Safety, Quality, and Customer Satisfaction.

  • Provide structured feedback from the field to improve offerings and execution quality.

Key Performance Indicators (KPIs):

• Number and value of qualified opportunities created.

• Growth and maturity of the business development pipeline.

• Number of customer engagements and relationship milestones.

• Alignment of opportunities with company safety, quality, and customer satisfaction standards.

Candidate Profile:

Education & Technical Background:

• Master's degree or experience equivalent in Business development/Sales or Electrical Engineering, Power Systems, Energy Engineering, or related fields.
• Strong technical understanding of:

  • Rotating machines (e.g., generators, motors)

  • Power electronics (inverters, converters)

  • Grid operations and stability (frequency/voltage regulation, black start, inertia support)

Professional Skills:

• Significant years of experience in business development, sales engineering, or technical marketing, ideally in the energy, grid, or heavy electrical equipment sectors.

• Excellent communication and negotiation skills.

• Strong ability to translate technical features into business value.

• Experience in customer-facing roles and cross-functional collaboration.

Language Requirements:

• Fluent in English (written and spoken) and Arabic (written and spoken) and/or French (written and spoken) would be a plus.

Other Requirements:

• Willingness to travel (70%) to customer sites, events, and industry meetings.

• Excellent knowledge of Major Grid and Renewable energy developers

• Strong commitment to safety, quality, and customer excellence.

Why Join Us?

• Be part of a forward-looking company solving key challenges in grid modernization and energy resilience.

• Collaborate with multidisciplinary teams passionate about innovation and customer value.

• Shape the future and support world decarbonization with power stability solutions in SEMEA region and beyond.

Additional Information

Relocation Assistance Provided: No

#LI-Remote - This is a remote position