Digital Marketing Specialist

ite creative briefs in support of campaign initiatives.

• Work with a team of content creators to ensure content developed is accurate, clear, and optimized for SEO/AEO.

• Oversee campaign execution for the total lifecycle of the campaign including adherence to requirements, timelines, and budgets.

• Measure campaign effectiveness, driving appropriate corrective actions and implementing process improvements for future campaigns.

• Audit channel partner collaterals (website, brochures, etc.) for application of consistent GE Vernova branding. Drive corrective measures where necessary.

• Understanding GE Vernova branding guidelines, work with internal and external vendors to develop standard work for content creation.

• Manage email marketing workflows and campaigns including database maintenance, email calendar, and nurture campaigns.

• Own the budget execution, including but not limited to issuing purchase requisitions, following up PO creation, and invoice reconciliation for the marketing team.

• Benefit from buddy, mentoring, and coaching programs.

• Participate in our Employee Resource Groups and be part of a diverse and inclusive community that enriches company culture through community involvement.

Required Qualifications

• Bachelor's degree in marketing, communications, related fields or equivalent knowledge/experience

• Minimum of 5 years of experience in marketing and/or communications

• Minimum of 3 years of hands on experience with Marketo (or equivalent) and Salesforce (or equivalent)

Desired Characteristics

• Proven experience running LinkedIn (or similar) campaigns

• FR speaking

• B2B experience with a focus on the energy sector

• Collaborative team player, able to work cross-functionally in both local and remote situations.

• High energy, "can-do" spirit / self-starter

• Proficient communications skills (written and verbal)

• Strong planning, negotiation, organization, and problem-solving skills

• Demonstrated ability to prioritize activities, develop plans and meet deadlines in a fast-paced environment.

• Willing to work on multiple projects simultaneously.

• Established project management skills.

Additional Information

Relocation Assistance Provided: No