Regional Product Lead, Media Effectiveness

le management, problem-solving, and critical thinking skills.

About the job

Our group, called Product and Sales Activation (PSA) brings products to market, and market to products. We sit at the junction of product, strategy, and go-to-market to shape the long term product roadmap, commercialize new products, and drive long term strategic initiatives. We work across the Google product portfolio. Our team is responsible to influence everyone, advertisers, partners and our colleagues about what Google can provide to make advertisers more successful and ensure that happens.

Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you'll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.

Responsibilities

• Consult with promoters and customers to identify opportunities associated with potential business growth and develop holistic measurement solutions for their business and marketing challenges.
• Identify and build knowledge about the typical measurement solutions used by customers and agencies, and develop Google positioning for the market.
• Advise customer partners on methodologies for marketing and media analytics, measurement and attribution. Help customers navigate industry standards and alternatives.
• Work with Sales and Analytics teams to interpret, analyze and contextualize the results of different Google measurement solutions (e.g., incrementality studies) showing Google's impact to customers.
• Partner with sales to effectively position Google results against the client's marketing objective as well as drive conversations about growth.