Digital Demand Strategist

EAN market through to ensuring marketing objectives are strategically aligned across the buyer's digital journey and dynamically adapting campaigns to deliver higher quality responses and improve conversion rates.

Building marketing strategies designed to drive growth.

End-to-end strategic design of the full customer experience, using account- and technology-based marketing tactics, working closely with the Field Marketers and Demand strategists.

Required education

Bachelor's Degree

Preferred education

Bachelor's Degree

Required technical and professional expertise

• Experience in relevant markets creating and implementing successful digital marketing plans, leveraging a range of tactics and technologies within budget, and on time.

• Ability to work with cross functional and multicultural teams, collaborating independantly and comfortable with ambiguity

• Understanding of B2B technology products, sales cycles, and solution positioning.

• Highly empathetic, able to imagine walking in our customers' shoes

• Understand current and emerging marketing technologies and fundamentals of digital marketing

• Mix of "right brain, left brain" analytical and creative thinking.

• Strong project management, time management, prioritization and organizational skills

• Able to make rapid decisions and assert proposals based on data-driven insights

• Strong executive presentation and stakeholder management skills

• High effectiveness working cross functionally to drive plans through to execution

• Fluent in English.

Preferred technical and professional experience

Additional ASEAN language would be desireable

YOUR LIFE @ IBM

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OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.