#732415BR
uraged. At IBM, we empower you to co-create your learning journey and drive meaningful impact.
This leadership role will encompass both internal communications for the Middle East & Africa (MEA) region, as well as cross communications for the Turkish market. It offers an exciting opportunity to influence strategic communications and strengthen IBM's presence in these key markets.
Your Role and Responsibilities
Our Corporate Affairs team leads cross-company reputation and positions initiatives, integrating functions that shape the company's perception among specific audiences, including IBMers, top-tier reporters, industry analysts, and current or potential clients. Scope for the role includes:
Leading communications for a specific business unit or geography.
Partnering with senior leaders to create strategies that engage IBMers in our company's vision, measuring impact and outcomes, and helping them understand their impact on our business and clients' success.
Driving initiatives that enhance IBM's reputation across diverse audiences, including employees, top-tier reporters, industry analysts, and clients.
Overseeing IBM external communications in Turkey, managing cooperation with local agencies and stakeholders, dealing with crisis situations.
Required Technical and Professional Expertise
Internal communications area:
Develop and implement internal communication strategies aligned with the company's regional and global business objectives.
An expert in content Creation & channels Management.
Drive initiatives to enhance employee engagement and foster a collaborative company culture across MEA.
Support internal events, town halls, and regional all-hands meetings by preparing leadership messages, speeches, and presentations.
Monitor and measure the effectiveness of internal communications through metrics and employee feedback.
External communications with focus on Turkey:
Fluent Turkish language knowledge
Develop and execute external communications strategies aligned with both regional and global business goals. Support executives' communications and channels management.
Build and maintain strong relationships with local media, journalists, and influencers.
Maintain communication with external stakeholders such as partners, industry bodies, and government organizations.
Manage crisis communication plans and handle any unforeseen issues and protect brand reputation.
Have a general understanding of the Turkish market.
*As part of our flexible and collaborative approach, we invite candidates to enjoy the hybrid experience, working in our office 3 times a week.
Preferred Technical and Professional Expertise
#LI-Hyb• for SaaS or AI specific technology solutions