User Researcher

n centres on long-term career growth and development opportunities in an environment that embraces your unique skills and experience.

We offer:

• A multitude of training opportunities from classroom to e-learning, mentoring and coaching programs as well as the chance to gain industry recognized certifications

• Regular and frequent promotion and progression opportunities to ensure you can drive and develop your career with us

• Feedback and checkpoints throughout the year

• Diversity & Inclusion as an essential and authentic component of our culture through our policies and process as well as our Employee Champion teams and support networks

• A culture where your ideas for growth and innovation are always welcome

• Internal recognition programs for peer-to-peer appreciation as well as from manager to employees

• Tools and policies to support your work-life balance from flexible working approaches, sabbatical programs, paid paternity leave, maternity leave and an innovative maternity returners scheme

• More traditional benefits, such as 25 days holiday (in addition to public holidays), online shopping discounts, an Employee Assistance Program, a grouppersonal pension plan of an additional 5% of your base salary paid by us monthly to save for your future.

In this role, you'll work in one of our IBM Consulting Client Innovation Centers (Delivery Centers), where we deliver deep technical and industry expertise to a wide range of public and private sector clients around the world. Our delivery centers offer our clients locally based skills and technical expertise to drive innovation and adoption of new technology.

Your role and responsibilities

An Experience Consultant specializing in Research is responsible for conducting a range of methodologies to gather customer insights for creating engaging and interactive digital experiences, including web, mobile, and other digital platforms. These techniques may encompass ethnographic research, generative research, quantitative research, workshops, secondary research, surveys, focus groups, social listening, prototyping, usability, and accessibility testing. The role requires interpreting and analysing research data, extracting valuable insights, and applying analytical skills and technical or statistical backgrounds to uncover user needs and behaviours. Ultimately, the Experience Consultant in Research plays a crucial role in shaping brand experiences and communications that resonate with target audiences.

Required technical and professional expertise

• Conduct user research using both qualitative and quantitative methods including interviews, surveys, usability testing, and analytics analysis.

• Employ user-centered design methodologies to inform design decisions, focusing on empathy, iterative design, and evidence-based practices.

• Develop and implement strategies to identify and document user needs, pain points, and expectations.

• Design and maintain user personas, user journey maps, and experience trackers to visualize and communicate user insights effectively.

• Collaborate with cross-functional teams, including designers, developers, product managers, and stakeholders, to ensure user needs are considered at all stages of the development process.

• Conduct heuristic evaluations and cognitive walkthroughs to improve interface design and user flow.

• Stay abreast of emerging trends and best practices in user research and user-centered design.

Required education

None

Preferred education

Bachelor's Degree

Required technical and professional expertise

• Experience in user research, preferably within the public sector.

• Proven experience with user-centered design methodologies and their application in a professional setting.

• Strong analytical skills to interpret research findings and translate them into actionable insights.

• Excellent communication and presentation skills to effectively share findings with diverse audiences.

• Proficiency with research tools and techniques such as A/B testing, card sorting, and contextual inquiry.

This role requires a candidate who is passionate about understanding human behaviour and how to leverage those insights to create meaningful, effective, and accessible digital solutions for the public sector. If you're a detail-oriented, empathetic, and analytically skilled professional looking to make a significant impact on public services through user research, we encourage you to apply.

Preferred technical and professional experience

• Certified Professional in User Experience by the International Association of UX Professionals (UXPA).

• Certification in User Research by a reputable organisation.

• Google Analytics Individual Qualification (GAIQ) certification.

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ABOUT BUSINESS UNIT

IBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM wants you to bring your whole self to work and for you this might mean the ability to work flexibly. If you are interested in a flexible working pattern, please talk to our recruitment team to find out if this is possible in the current working environment.