Product Marketing Specialist I&A, Japan

keting programs for new and existing products to maximize value and sale of da Vinci technologies in Japanese market. The marketing programs includes it's new product launch plan about new instrument & accessory and develop sales capabilities. Due to wide range of responsibility, thus achieving the goals with team member is critical competency of the position. Product Marketing Specialist does communicate effectively with ISI business partners, variety of functional leaders at ISJ to coordinate relevant activities for Japan.

Roles and Responsibilities

This position has responsibility and authority for:

Key Objectives:

• Plan, contribute new product launch processes and support new product realization process with internal and external business partners.

• Support Manger to develop business plan and new product launch plan.

• Document control for IFUs, marketing collateral and regulatory related filling.

• Manage Product End of Life to optimize product-generations exist in Japan market.

• Plan and execute down-stream marketing program to increase penetration of digital solutions.

• Support sales organization by providing sales/marketing tool, education program for the product relative to ISJ growth procedures.

New Product Launch:

• Manage/coordinate cross-functional launch preparative activities and schedule.

• Research/analyse industry trend, customer-needs, scientific developments and competitive status.

• Develop localized product positioning and value proposition for the products to be marketed and sold in Japanese market.

• Formulate pricing strategy and sales forecast to meet product/procedure revenue and profitability goal.

• Develop localized marketing materials in collaboration with internal and external business partners.

• Conduct pre-marketed clinical evaluation working with KOLs.

• Develop and implement launch initiatives/events.

• Implement new product training to sales force.

Document control:

• Initiate IFU translation and create marketing materials

• Manage the contract document with HCP and 3rd party vender

Support to Sales Organization:

• Keep update product knowledge of the sales force through close communication on a routine basis.
• Develop effective selling-support materials for assigned product lines.
• Implement joint field visit to support product-detailing and demonstrations/in-services.

Qualifications

Qualifications:

• Minimum College degree, graduate degree desired
• Minimum 3+ years marketing experience, including at least 2 years of product marketing experience in medical device industry (Diagnostic imaging/ or image recording device experience desired)
• Potentially ability to effectively position and message product/procedure and develop strong sales support to drive product/procedure adoption
• Good oral and written communication skills and group presentation skills in both the English and Japanese command
• Well understanding for SIOP, QMS and regulatory process.
• Interpersonal skills to work across multiple constituents and work effectively with internal and external business partners
• Good analytical and process skills
• Must be well versed in MS Office Suite

Additional Information

退役軍人の地位,障がいの有無,遺伝情報,連邦• 州• 地域の適用法で保護されているその他地位に関係なく,すべての適格な応募者および従業員に均等に雇用機会を提供し,かつあらゆる種類の差別や嫌がらせを禁止します.

当社は,雇用機会均等法に従い,逮捕歴や犯罪歴のある適格な応募者の雇用を検討します.

Shift: Day
Travel: 10% of the time