Consumer Engagement and Growth Specialist

Lenovo

2.6

(5)

São Paulo, Brazil

#WD00074564

Position summary

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Description and Requirements

Consumer Engagement and Growth Specialist (São Paulo)

Job Description

As part of the New Services and Innovation team you will be responsible for managing customer on-boarding, accelerating feature adoption and ensuring the solution's success and sustained growth by driving strategic initiatives and roadmap.

In this role you will work in partnership with the marketing team to develop go-to-market strategies that drive awareness and increase user base. You will own the metrics around utilization and engagement and visualize the entire customer journey to develop a comprehensive engagement strategy across the user lifecycle to drive conversion, alleviate friction and improve user experience.

We're looking for a driven individual with an entrepreneurial spirit that has experience managing and delivering commercial software to customers and to provide solutions based on consumer insight and data.

Scope of responsibilities

  • Partner with business development, sales, marketing, product management and engineering

  • Advocate for improving/enhancing existing capabilities where appropriate

  • Own the solution metrics and track solution performance to meet or exceed KPIs

  • Monitor user feedback and make sure to address complaints always driving the best customer experience

  • Define communication rulers

Basic Qualifications

  • Bachelor's Degree

  • Experience driving business & engagement

  • Experience using big data to drive business decisions

  • Experience in program management

  • Experience in consumer engagement in digital channels

  • Experience in Analytics tracking & insights generation

  • Experience working in the digital advertising industry

  • Fluency in English and Portuguese languages

Preferred Qualifications

  • 5+ years in digital product management

  • Solid understanding of the key business drivers and customer dynamics in the mobile digital media, commerce and advertising

  • Fluency in Spanish language

Additional Locations:

  • Brazil - São Paulo - SAO PAULO - SP