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Description and Requirements
We are looking for an EMEA Tablets Marketing Manager who will be reporting to our EMEA Marketing Consumer and Territory Director.
The role is open in the UK - Farnborough and Italy - Milano.
Your Key Responsibilities:
Strategic direction, leadership and growth of EMEA Lenovo Tablets portfolio, overseeing all EMEA countries
End to End Marketing Campaign planning, execution & performance (ROI) tracking for EHQ campaigns. Including media planning, optimization, execution & performance evaluation
Brand Tracker analysis & insights across all EMEA countries, sharing with broader cross functional categories
Alignment, input and ownership of Tablets Real Time Brand Health
Marketing Ops/Budget Management - Ensure efficient & effective planning & utilization of quarterly budgets, compliant usage of alliance funds, timely POE submission resulting in 100% alliance claims ets. Stakeholder management with all external EMEA alliance partners
Stakeholder management across country Marketing teams, 4P, PR, Media COE, external agencies
Interlocks with WW Marketing Teams, sharing and localizing all content and sharing with EMEA countries, timeously
Interlocks with EMEA Country Marketing teams, ensuring execution is line with WW/ EMEA strategy and summaring all key country activity to create an EMEA overview
Collaboration with PR of alliance seeding unit programs
Content localization and creation (where gaps exist) from WW assets to be relevant for EMEA. Localise & translate all WW assets with EMEA Content Factory, using AI to provide local EMEA talent in all key visuals
Quarterly monitoring of all country Tablets plans and execution
Plan, execute & monitor Tablets go Big Campaigns (in focus countries), aligning with WW/ countries & media COE/ Assembly/ EMEA 4P
Specification & Requirements:
10 -15 years marketing experience & Marketing University degree required
Comfortable working in a fast paced environment and collaborating across various functions eg. Sales/ 4P, finance, PR, product etc
Strategic thinking and good Stakeholder management of multiple stakeholders
Fluent in English with great communication & presentation skills
Able to quickly pivot marketing plans to support business needs while maintaining marketing strategic intent
Reliable and highly-motivated self-starter, can do attitude, resilient and a team player
Ability to challenge & push back to key stakeholders to ensure EMEA interests are a priority and incorporated
Key knowledge of EMEA region & country dynamics a major bonus
Able to work as an individual contributor in a complex matrix organisation
What Lenovo can offer you:
Opportunities for career development & growth
Access to various training
Performance-based rewards
Flexible working environment (combination of working from home/office)
An open and stimulating environment within one of the most forward-thinking IT companies
Flat structures and fast decision-making processes
An international team with a high focus on Gender Diversity
We are looking forward to hearing from you!
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
Additional Locations:
United Kingdom - Hampshire - Farnborough
Italy - Milano - San Felice Segrate