Senior Digital Marketing Specialist

ata assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Mastercard Advisors works with a diverse global customer base across industries, from banking and payments to retail and restaurants.

The Advisors Client Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our marketing specialists lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance. In the Czech Republic and Slovakia, we work closely with marketing teams in the largest banks, payment solution providers, and retailers.

Roles and Responsibilities

Client Impact

Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact

Take charge of client projects, collaborating to conceptualize and execute impactful campaigns

End-to-end execution of Marketing Services projects focusing on financial performance and impact

Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives

Ensure operational project execution within agreed milestones and budget

Manage creative development and media planning, meeting high-quality standards aligned with client needs

Assess, recommend and improve the performance of client's marketing activities by using data insights and data visualization tools

Team Collaboration & Culture

Collaborate with internal and external marketing partners to support business growth, to identify key findings, prepare effective presentations, and deliver recommendations to clients

Independently identify issues in defined area of analysis, and structure and synthesize own analysis to highlight relevant findings

Lead internal and client meetings, and contribute to project management

Contribute to the firm's intellectual capital

Basic Qualifications

Undergraduate degree with work experience focused on one or more of the following fields: marketing content, digital and/or social media campaigns, digital customer experience, digital marketing, offline marketing activities/campaigns, direct marketing, marketing research, marketing communication and PR

At least 5 years of relevant work experience in marketing

Advanced Word, Excel, and PowerPoint skills

Ability to perform multiple tasks with multiple clients in a fast-paced, deadline-driven environment

Ability to communicate effectively in English and Czech or Slovak is a must

Relevant marketing degree or equivalent experience needed

Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs

Preferred qualifications

Additional marketing experience in one or more of the following fields: marketing and campaign experience from agency environment, account management, project management, marketing and/or management consulting

Hands-on Experience: experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation

Client Management: track record in managing client accounts and leading digital marketing solutions

Project Execution: Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes

Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively

Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects

Innovation: Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation, and delivers better business results.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.