Senior Specialist, Marketing Operations

inking to develop, execute, measure and optimize lead gen. campaigns.

The Global B2B Marketing Operations team is responsible for defining a best-in-class Lead Generation discipline and scaling it across business units and regions, including to the people, processes, content, technologies, and data.

Role
In this technical marketing role, you will:

• Create marketing materials to support lead gen campaigns across email, social and web: forms, landing pages, email, nurture journeys etc.
• Implement A/B tests for emails and landing pages to drive engagement and conversion.
• Manage the lead lifecycle ensuring accurate and consistent lead capture, qualification, and routing through the lead funnel.
• Develop and run ABM and LinkedIn ad campaigns.
• Maintain content governance, metadata/taxonomy, and operational documentation.
• Lead end-to-end delivery of large-scale marketing initiatives.
• Analyze campaign performance and create dashboards and reports.
• Ensure compliance with branding, metadata accuracy, and global privacy regulations (GDPR, CAN-SPAM, CCPA).
• Present insights, campaign results, and project plans to senior stakeholders.
• Recommend best practices for lead generation, scoring, nurturing, and campaign setup.

All About You
The ideal candidate for this position should have:

• Bachelor's or master's degree (MBA preferred) in marketing, business or a related field.
• 5+ years of experience in marketing operations/automation with 2+ years of hands-on experience in Salesforce Marketing Cloud (SFMC), including Email Studio, Journey Builder, Automation Studio, and Intelligence Reports.
• Working knowledge of Adobe Experience Manager (AEM), Salesforce Sales Cloud, Cvent and Zoom/ON24
• Experience designing ABM campaigns in 6sense/Demandbase
• Strong technical skills in HTML, CSS, JavaScript, AMPscript, and SQL.
• Analytical mindset with the ability to derive insights and make recommendations.
• Self-driven, curious, and adaptable to fast-paced environments.
• Willingness to work EMEA hours (12:00 PM - 9:00 PM IST).

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.