Senior Program Manager (Multi-Touch Attribution Ownership & Paid Media Analytics)

rtner with analytics, data science, and marketing stakeholders to ensure MTA outputs are accurate, consistent, and aligned to business goals

• Act as a subject‑matter expert in paid media analytics, including channel mechanics, optimization levers, and measurement tradeoffs

• Interpret MTA and last‑touch data together to provide nuanced insights on incrementality, efficiency, and performance drivers

• Translate analytics outputs into clear optimization recommendations and learning agendas for paid media teams

• Support KPI standardization and benchmarking across channels, products, and campaigns

• Serve as the primary analytics owner and point of contact for MTA and paid media measurement vendors

• Manage vendor relationships, including roadmap alignment, enhancements, bug tracking, and data quality issues

• Assess contracted capabilities versus evolving business needs

• Translate business requirements into actionable vendor asks and ensure solutions are implemented and adopted effectively

• Partner with internal teams to support tool governance, documentation, and change management

• Partner closely with Marketing, Analytics, Data Science, and external agencies to align measurement strategy and execution

• Lead conversations with senior stakeholders to set expectations, explain measurement tradeoffs, and build confidence in MTA insights

• Influence adoption by shifting analytics from ad hoc reporting to repeatable, embedded decision support

• Support training, documentation, and enablement to increase MTA fluency across teams

• Ensure high standards for data quality, validation, and documentation within the MTA ecosystem

• Help define ownership boundaries between internal teams and external vendors

• Identify opportunities to simplify workflows, reduce manual effort, and improve the scalability of attribution insights

• Contribute to broader analytics standards and marketing measurement operating models

Qualifications

• Significant experience in marketing analytics, paid media analytics, or marketing measurement

• Hands‑on experience with multi‑touch attribution models and applying them to business decision‑making

• Strong understanding of paid media channels, performance metrics, and optimization frameworks

• Experience managing external vendors or analytics platforms, including roadmap and issue management

• Proven ability to translate complex analytics into clear, actionable insights for non‑technical audiences

• Strong communication, influence, and stakeholder management skills

Desired Qualifications

• 7+ years of experience in marketing analytics, paid media analytics, or marketing measurement

• Experience working in large, matrixed organizations

• Familiarity with marketing analytics platforms, attribution tools, or enterprise data environments

• Experience partnering with agencies on paid media measurement and optimization

• Comfort operating in ambiguous or evolving environments where frameworks are still being defined

Additional Information

Hours:

• Monday - Friday, 8:00AM - 4:30PM

Location:

• 820 Follin Lane, Vienna, VA 22180

About Us
Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.

Our approach to careers is simple yet powerful: Make our mission your passion.

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