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alytics & AI (CAAI) division within Pfizer, Insights Strategy & Execution (ISE) plays a critical role to enable Pfizer's commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value.
The ISE Therapeutic Area (TA) Manager is responsible for the delivery of quality and impactful strategic business decision support to [Primary Care/Specialty Care/Oncology] business leaders in Germany This person will deliver performance measurement solutions, aid in the guiding of investment decisions, and identify insights that guide inline and launch strategies for priority brands/portfolios.
The ISE TA Manager designs and executes analytics and insights plans and delivers actionable insights that result in direct business impact. This person must have strong TA knowledge, analytic capabilities, and effective project management skills.
Reporting to the [TBD] ISE Lead, the ISE TA Manager will deliver analytics & insights to [BU] teams in Germany. Key accountabilities include (but are not limited to) the following:
Market and Brand Analytics
Contribute to the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of CAAI capabilities including secondary data analysis, advanced analytics/data science, primary market research, etc.
Deliver customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.
Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as needed
Connect research and analytics together into compelling and actionable insights
Performance Management/Forecasting/Operating Plan Support
Track [BU] portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained
Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions
Support data modeling and forecasting needs, including for LRF and operating plans.
PMR Management
Develop, commission and contract impactful market research, as needed, through approved vendors
Create and manage budgets associated with assigned activities
Accountable for meeting compliance and corporate SOP obligations of primary market research
Cross Functional Collaboration
Share market and TA knowledge with other CAAI teams to ensure fit-for-purpose analytics across all CAAI verticals
Work with other CAAI teams as well as other cross-functional partners to ensure cohesive activities with our stakeholders
Share best practices
About You:
Bachelor's degree required, Masters preferred in a quantitative discipline
Several years of multi-disciplinary experience with a preference for exposure to business analytics/finance, marketing, engineering, or other quantitative field
Working Experience in the pharmaceutical industry
Experience with commercial analytice, including data analytics, primary and secondary market research, data reporting & visualization, and forecasting/modeling; specific experience in Dataiku/DSS and Tableau are highly desired
Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches
Innovative and agile mindset; self-starter
Fluency in English Language, German Language Skills are a plus
Together we stand for:
Breakthroughs that change patients' lives -In order to fulfill our corporate purpose, a value-oriented corporate culture guides our actions. Pfizer's values are: Courage, Excellence, Equity & Joy.
For us, it goes without saying that we offer fair remuneration in accordance with the IG BCE framework collective agreement, as well as a pension scheme and many other attractive benefits.
Visit our website for more Information at: Arbeiten bei Pfizer Deutschland
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