Technical Product Marketing Director, Commerce Cloud

echnically proficient Salesforce Commerce Director of Technical Product Marketing to bridge the gap between product capabilities and market needs. This role blends deep technical knowledge of Salesforce Commerce solutions (B2C and B2B Commerce, OMS, POS, and Payments) with sharp marketing acumen to drive product adoption, enable sales teams, and articulate our value proposition to diverse audiences via keynotes, webinars, demos, and more. You'll be responsible for crafting compelling technical narratives, building enablement materials, and creating comprehensive demos while collaborating with cross-functional teams to ensure our offerings stand out in a competitive marketplace.

Key Responsibilities

• Lead the creation of compelling product demonstrations and assets.

  • Craft and deliver engaging live and recorded demos for major events, including Connections, Dreamforce, and NRF, as well as for sales enablement and marketing campaigns.
  • Create and maintain technical product marketing assets, including best practice demo scripts, demo recordings for website and marketing materials, reusable assets for sales teams, and hands-on workshops.
  • Ensure all demo content accurately reflects current product messaging, positioning, and competitive differentiators.

• Drive technical enablement and thought leadership.

  • Translate complex technical features into clear, compelling value propositions for different target audiences (business, technical, and executive).
  • Develop and deliver technical enablement programs for Solutions, Sales, and Partner teams, ensuring they have the deep product expertise needed for confident customer conversations.
  • Serve as a subject matter expert, supporting strategic programs like analyst relations by providing technical validation and customer use cases.

• Serve as a cross-functional liaison.

  • Act as the primary liaison between Product, Solutions, and Marketing to ensure technical accuracy and alignment across all go-to-market efforts.
  • Collaborate with Product to ensure readiness for all launches, including technical FAQs and enablement for internal teams.
  • Support demand generation efforts by providing technical content for campaigns, webinars, and events.
  • Facilitate regular roadmap presentations from Product and Engineering teams to enable the sales engineering organization.

• Monitor and influence the market.

  • Monitor industry trends, competitive offerings, and customer feedback to refine messaging and positioning.

  • Provide competitive intelligence and market analysis to influence product strategy and go-to-market execution.

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or a related field (or equivalent experience).

• 8+ years in product marketing, technical marketing, or solution engineering, preferably in the Salesforce or broader enterprise SaaS ecosystem.

• Hands-on experience with Salesforce Commerce Cloud (B2C, B2B, or both, as well as OMS and POS).

• Strong understanding of eCommerce industry trends and customer needs.

• Proven ability to create engaging, technically accurate marketing materials.

• Excellent written, verbal, and presentation skills with the ability to communicate effectively across technical and non-technical stakeholders.

• Experience supporting sales cycles with technical content and customer-facing presentations.

Desired Skills & Experience

• Familiarity with the Salesforce ecosystem, AppExchange solutions, and partner integrations.

• Experience with competitive intelligence and market analysis for eCommerce platforms.

• Ability to quickly learn and communicate new technical concepts.

• Comfort working in a fast-paced, cross-functional, and global environment.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For California-based roles, the base salary hiring range for this position is $193,800 to $281,100.