E-Commerce Content Manager

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• Team: Collaborate with product marketers and cross-functional teams globally.

What You Will Be Doing:

• Lead the end-to-end creation, distribution, and management of e-commerce content for new launches and existing SKUs.

• Collaborate with product marketing, design teams, and syndication teams to ensure timely delivery and launch of content.

• Monitor websites and conduct user analysis to optimize content.

• Write and outline compelling content for e-commerce pages.

• Oversee content creation by graphic designers and conduct proofreading.

• Track and analyze competitors' e-commerce activities to stay ahead in the market.

• Implement SEO and SMO strategies to enhance online visibility.

• Manage the overall online strategy for product launches.

• Coordinate partnerships and co-marketing initiatives with syndication and international e-commerce teams.

• Define and execute e-commerce strategies for successful product launches.

• Lead integrated digital marketing campaigns, including creative processes, targeting, segmentation, planning, execution, reporting, and optimization.

• Research and implement content recommendations based on competitor insights and e-commerce trends.

• Collaborate with agencies to ensure project completion and alignment with goals.

What We Are Looking For:

• Bachelor's Degree in Marketing, Communication, or relevant fields; MBA preferred.

• At least 5 years of experience in E-Commerce, B2B Marketing, Digital Marketing, or Marketing Communication.

• Understanding of B2B marketing with a strong desire to learn more.

• Ability to work independently in a fast-paced, collaborative environment.

• Experience engaging with globally distributed stakeholders.

• Excellent spoken and written communication skills.

• Strong analytical and presentation skills, with attention to detail.

• Proven cross-collaboration and prioritization abilities.

• Hands-on e-commerce experience, particularly in campaign management and content creation.

• Strong knowledge of digital marketing strategies, including SEO, social media, Google search, and display advertising.

• Familiarity with Search Engine Marketing best practices.

• Proficiency in analyzing data through web analytics tools, with knowledge of Google Analytics.

• Experience in managing agencies and drafting briefs to ensure project success.

• Ability to write persuasive content copy.

• Proficient in preparing presentations using MS PowerPoint.

• Familiarity with Adobe Suite (InDesign, Photoshop, Canva) is a plus.

• Experience with A/B testing on e-commerce copy and landing pages is preferred.

If you're ready to make a significant impact in a fast-paced, innovative environment, we want to hear from you! Join us and help shape the future of e-commerce at Schneider Electric!

Qualifications

Schedule: Full-time
Req: 0098Z5