Segment Marketing Manager

profit, communication language, KPI on LVC leading segments.

• Provide the local Market Segment Insights on basis of comprehensive Business intelligence leading to tailored Market Segment value-propositions, with specific focus on trends, implications, possibilities.
• Adapt the Market Segment Value Propositions to local context
• Provide recommendations for proper local "go to market" rules
• Provide relevant Market analysis (Market segmentation, AMR...) for Market Segment
• Contribute to elaboration and yearly update of local Market Segment Business Plan

Drive the Market Segment specific Offer deployment:

• Plan the 1-3-year Segment Road Map Cross BU for each segment
• Drive the local Market Segment offer deployment (cross-BU)
• Manage locally the Market Segment specific Solution offers (including Struxureware suite for Market Segment)
• Adapt the global Market Segment toolbox to local context
• Brew and delve deep the new emerging segment to pivot the future business growth

Drive the Market Segment internal & external impact:

• Interact with the external Market Segment community to improve Schneider's visibility.
• Embed the Schneider Branding and create Schneider Technical impact in professional segment association.
• Make the impact on technical innovation by segments community to prepare for the seats in the long run.
• Lead team to plan and implement marcom assets and activities to enhance segment impact.
• Lead/participate in segment standards to strengthen Schneider's thought leadership.

Lead the segment marketing team to drive the result

• Set the segment strategy on the LVC-leading segments
• Drive the team members to make the impact on partners in the eco-system

Minimum Qualification Criteria

• Minimum 10 years of experience in electrical & Automaton industry
• Power products sales and marketing experience
• Good knowledge about the electrical distribution systems and power quality
• Bachelor's degree in electrical engineering or Equivalent
• Fluent in Chinese and English
• Exposure in working cross functional as well as cross cultural environments
• Experience in internal and external customer handling.
• Experience in offer life cycle management.
• Experience in Marketing communion management

资格

Geographical Scope: LVC & EMPP China
Primary Location: Shanghai, China

Summary
The Primary responsibilities of Segment Marketing Leader focus on China market and drive the segment business growth of China LVC leading segments, Commercial Building, Data Center, Electrics, Transportation & Airport, New Energy, Healthcare, etc. This includes assessing and prioritizing the customer and market requirements, working closely with front office in China, Global Marketing /Commercial team, and China /Global offer management team to deliver market-leading Segment value-propositions, Segment intelligence, Market Segment specific Offer deployment, and define segment roadmap cross BUs.

Responsibilities

Develop Market Segment intelligence leading to tailored Market Segment value-propositions:

• Set the strategy of Marketing Mix, Applications, Offer, Access, Customers, Pricing and profit, communication language, KPI on LVC leading segments.
• Provide the local Market Segment Insights on basis of comprehensive Business intelligence leading to tailored Market Segment value-propositions, with specific focus on trends, implications, possibilities.
• Adapt the Market Segment Value Propositions to local context
• Provide recommendations for proper local "go to market" rules
• Provide relevant Market analysis (Market segmentation, AMR...) for Market Segment
• Contribute to elaboration and yearly update of local Market Segment Business Plan

Drive the Market Segment specific Offer deployment:

• Plan the 1-3-year Segment Road Map Cross BU for each segment
• Drive the local Market Segment offer deployment (cross-BU)
• Manage locally the Market Segment specific Solution offers (including Struxureware suite for Market Segment)
• Adapt the global Market Segment toolbox to local context
• Brew and delve deep the new emerging segment to pivot the future business growth

Drive the Market Segment internal & external impact:

• Interact with the external Market Segment community to improve Schneider's visibility.
• Embed the Schneider Branding and create Schneider Technical impact in professional segment association.
• Make the impact on technical innovation by segments community to prepare for the seats in the long run.
• Lead team to plan and implement marcom assets and activities to enhance segment impact.
• Lead/participate in segment standards to strengthen Schneider's thought leadership.

Lead the segment marketing team to drive the result

• Set the segment strategy on the LVC-leading segments
• Drive the team members to make the impact on partners in the eco-system

Minimum Qualification Criteria

• Minimum 10 years of experience in electrical & Automaton industry
• Power products sales and marketing experience
• Good knowledge about the electrical distribution systems and power quality
• Bachelor's degree in electrical engineering or Equivalent
• Fluent in Chinese and English
• Exposure in working cross functional as well as cross cultural environments
• Experience in internal and external customer handling.
• Experience in offer life cycle management.
• Experience in Marketing communion management

Lead the segment marketing team to drive the result

• Set the segment strategy on the LVC-leading segments

• Drive the team members to make the impact on partners in the eco-system

Minimum Qualification Criteria

• Minimum 10 years of experience in electrical & Automaton industry

• Power products sales and marketing experience

• Good knowledge about the electrical distribution systems and power quality

• Bachelor's degree in electrical engineering or Equivalent

• Fluent in Chinese and English

• Exposure in working cross functional as well as cross cultural environments

• Experience in internal and external customer handling.

• Experience in offer life cycle management.

• Experience in Marketing communion management

时间表: 全职
请求编号: 009EPO