Assistant Brand Manager - Bourbon Portfolio

cross all marketing materials, communications, and channels.

• Conduct market research to identify trends, analyze competitor activities, and gather insights to inform brand strategies.

• Lead managing social media presence, creating engaging content, and monitoring brand mentions.

• Analyze marketing data and campaign performance to identify areas for improvement and measure the effectiveness of marketing efforts.

• Support large scale/ lead small scale planning and execution of brand-related events and activities.

• Manage relationships with external agencies and vendors.

• Assist in managing the brand budget, tracking spending, and raising purchase orders.

• Prepare reports and presentations for stakeholders on brand performance and marketing/shopper marketing activities.

• Support the execution of the local Bourbon/Scotch strategies, identifying market opportunities and key drivers (where to play, how to win).

• Partner with peers and other internal partners to ensure all Brand projects meet milestones and budgets/ROI

• Participate in the NPD process

Qualifications

• 2-3 years previous in consumer marketing experience

• Business or marketing degree qualified

• Liquor or Beverage industry experience is valued but not essential

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with marketing software tools.

• Digital Marketing

• Event Management and/or background in Brand Activation

Job Specific Competencies

• Strong analytical and problem-solving skills.

• Excellent communication and interpersonal skills.

• Proficiency in market research and data analysis tools. (competency in excel and Nielsen)

• Experience with social media management and content creation.

• Strong organizational and time-management skills.

• Ability to work independently and as part of a team.

• Knowledge of branding principles and marketing strategies.

• Effective collaboration cross functionally

• Preparing and delivering effective presentations

• Creativity to identify alternative approaches and solutions

• A confident manner and the ability to influence and persuade constructively

• Passion to learn and win

Job Segment: Branding, Market Research, Marketing Manager, Data Analyst, Brand Manager, Marketing, Data