Assistant Commercial Marketing Manager

an for the Off-Trade, On Trade & Wedding channel within the market.

• Collaborate with the ZSM/ RCMM on channel segmentation.

• Accountable for driving Execution Excellence for all the channel inputs - Off Trade, On-Trade & Wedding.

• Work closely with the ZSM to form the strategy for Must-win accounts delivering Halo accounts, Halo execution, Hakozukuri accounts, Wall Bays etc.

• Helping the ZSM/RCMM on negotiations to close agreements on Visibility /Space and tracking identified KPI's of these outlets

• Responsible for tracking and maintenance of visibility initiatives (Halo, Hokozukuri, Wall bays/ Paid Shelfs) as well as all semi-permanent assets at Off and On Trade outlets.

Role Responsibilities

• Execute specific promotions for building distribution efficiencies specific to the market requirements.

• Drive performance led investment culture with regular review across various investment inputs (Brand Ambassadors, visibility, consumer promotions, tertiary inputs, new launch plans).

• Closely monitor the market and competitive landscape to evaluate existing and upcoming opportunities/ challenges and provide hands-on Gemba insights to the stakeholders

• Monitor distribution of POSM stock across market as per targets, timeliness, and territory requirements

• Act as a pivot in the market to ensure alignment & coordination between the on-field requirement of sales team and the planned promotional initiatives to be rolled-out in the region

Qualifications

• Qualified Graduate/MBA

• Minimum 8+ years' experience in the Channel with Alcobev/ relevant industries

Job Segment: Marketing MBA, Marketing Manager, MBA, Manager, Marketing, Management