Assistant Commercial Marketing Manager

ger to firm up the annual plan for the Off-Trade, On Trade channel within the market. - Collaborate with the ZSM/ RCMM on channel segmentation. - Accountable for driving Execution Excellence for all the channel inputs - Off Trade, On-Trade. - Work closely with the ZSM to form the strategy for Must-win accounts delivering Halo accounts, Halo execution, Hakozukuri accounts, Wall Bays etc. - Helping the ZSM/RCMM on negotiations to close agreements on Visibility /Space and tracking identified KPI's of these outlets - Responsible for tracking and maintenance of visibility initiatives (Halo, Hokozukuri, Wall bays/ Paid Shelfs) as well as all semi-permanent assets at Off and On Trade outlets.

• Responsibilities

  • Work closely with Market/s Commercial team and Regional Commercial Marketing Manager to firm up the annual plan for the Off-Trade, On Trade channel within the market.

  • Collaborate with the ZSM/ RCMM on channel segmentation.

  • Accountable for driving Execution Excellence for all the channel inputs - Off Trade, On-Trade.

  • Work closely with the ZSM to form the strategy for Must-win accounts delivering Halo accounts, Halo execution, Hakozukuri accounts, Wall Bays etc.

  • Helping the ZSM/RCMM on negotiations to close agreements on Visibility /Space and tracking identified KPI's of these outlets

  • Responsible for tracking and maintenance of visibility initiatives (Halo, Hokozukuri, Wall bays/ Paid Shelfs) as well as all semi-permanent assets at Off and On Trade outlets.

Role Responsibilities

• • Execute specific promotions for building distribution efficiencies specific to the market requirements.

  • Drive performance led investment culture with regular review across various investment inputs (Brand Ambassadors, visibility, consumer promotions, tertiary inputs, new launch plans).

  • Closely monitor the market and competitive landscape to evaluate existing and upcoming opportunities/ challenges and provide hands-on Gemba insights to the stakeholders

  • Monitor distribution of POSM stock across market as per targets, timeliness, and territory requirements

  • Act as a pivot in the market to ensure alignment & coordination between the on-field requirement of sales team and the planned promotional initiatives to be rolled-out in the region

Qualifications

• Qualified Graduate/MBA

• Minimum 8+ years' experience

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