Brand Experience Marketing Executive, Sipsmith Distillery

age and deliver value to the business, leaving guests with a deep emotional connection to the Sipsmith brand.

Role Responsibilities

Advocacy, Events & Experiences

• Coordinate all external live events including Wimbledon and festivals programme

• Own and manage the Sipsmith Student Brand Ambassador (SBA) programme annually, ensuring each intake is recruited and onboarded effectively

• Ensure SBA's have a rewarding experience working on the brand and that the programme supports the achievement of wider Brand Experience goals

• Manage Sipsmith's Brand Experience & Event assets, working collaboratively to utilise these both on-site at the Distillery, but also to support other UK advocacy events and activations

• Support the delivery and execution of Sipsmith events off-site in the UK in partnership with the Sipsmith Senior Brand Manager and the Vistor Centre Executive

Other

• Support the wider Visitor Centre team in the effective running of experiences, tours and events at the Distillery when needed

• Act as back-up key-holder (to the Brand Experience Customer Service & Receptionist) and ensure safe closure of the site when required (will require a late finish; 9pm; when required)

• Identify new revenue opportunities that are in line with Sipsmith brand objectives and that support the wider Suntory Global Spirits business

• Act as an advocate for the Sipsmith Brand and the Distillery as an asset with internal and external stakeholders

Qualifications

Qualifications and experience

• Experience of delivering premium off-site brand experiences

• Understanding of the role brand experience plays in building brand equity

• Experience in utilising POS and brand assets, with an understanding of how to measure the success of their deployment

• Business acumen including partnership and stakeholder management.

• Brand and marketing astute, with an understanding of the gin category is advantageous.

• Excellent communication and interpersonal skills, with a "can do" attitude.

• Proficiency in Microsoft Word, Excel, PowerPoint, Publisher, Adobe Creative Suite, CMS, and preferably have worked with SAP.

• Excellent oral and written skills with the ability to deliver presentations to a wide and varied audience.

• Strong drive and desire to succeed, with high levels of energy, focus and ambition.

• Self-starter, flexible comfortable working in unstructured environment, and able to manage multiple priorities effortlessly

• Team player with collaborative style and good listening skills. Culturally sensitive and proven ability to build credibility and excel in an international environment

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