Global Marketing Manager Sipsmith

Suntory Global Spirits

3

(4)

London, United Kingdom

Why you should apply for a job to Suntory Global Spirits:

  • 5/5 in supportive management
  • Ratings are based on anonymous reviews by Fairygodboss members.

    #1251320900

    Position summary

    e Responsibilities****

    (Gemba) Insight:

    o Contribute to any key global brand updates required and business reviews for the U.K.

    o Lead strategic liquid and product discussions.

    Brand Foundations & Stewardship:

    o Provide global brand strategy guidance and brand governance information to markets' Brand and Commercial Marketing teams.

    o Facilitate exchange of information (competitive, regional insights, inventory, etc) and stay abreast of brand needs with regular touchpoints with PBMCs to ensure plans are created in adherence to strategy.

    o Build relationships with cross-functional partners, including Innovation, Insights, Finance, PR, etc

    Strategy & Planning:

    o Working with the U.K. lead, help with contribution for the U.K. and sign-off of the Brand's 3 Year Growth plans and annual plan in other PBMCs working collaboratively with cross-functional teams and markets

    o Oversee budget management and forecasting process across global markets

    o Work with Innovation leads on the next generation/evolution of the pipelines, including bringing strategic point-of-view and brand-centric thinking to these discussions.

    o Support new product development and campaign execution, including go-to-market strategy and asset/programming creation

    Experience Design & Delivery:

    o Build the experience plans and launch plans for Sipsmith - with a focus on the U.K. needs-lead creative briefing, creative reviews, agency management, and a cross-functional team in developing those final plans.

    o Lead elements of the launch plans for the new brands inclusive of digital, social, website, PR, experiential, and other touchpoints.

    o Work in partnership with key target markets to deliver assets that support brand building and commercially effective activations

    o Work to ensure creative is built to be digitally-oriented and takes advantage of new market realities.

    • Leadership

    o Lead the Global Sipsmith team (x 2 heads) ensuring that workplans and goals align to wider Sipsmith Global goals

    o Act as an inclusive leader, and role model effectively to support our wider Proof Positive agenda, particularly in the representation of our brand globally

    o Review resource required on an ongoing basis, and oversee the securing of external (agency) support where needed

    o Work with the Founder & Head of Sipsmith on the planning, future direction and effective use of the Sipsmith Distillery Visitor Centre as a key brand asset across markets

    Qualifications

    • University educated (Degree in Business/Marketing preferred)

    • 7+ years brand management experience or creative/innovation management experience

    • Excellent interpersonal and presentation skills, with the ability to operate and influence across multiple levels

    • Strong cultural awareness and curiosity with the ability to drive strong relationships and influence across teams in different markets to deliver global programs

    • Strategic and commercial thinker, with the ability to deliver structured thinking and analysis, which shows knowledge of key metrics and levers to pull to achieve goals

    • A track record in bringing new thinking and ideas to a business/brand in order to accelerate growth.

    • Creative and passionate brand builder and thinker, who has a deep passion and understanding of consumer culture, global trends and the value of strong creative

    • Strong experience of working with and managing agency teams

    • Track record of cross-functional team leadership and motivation/enthusiasm for break-through marketing

    • Able to work well in a fast paced, cross-functional environment, and navigate ambiguity

    • Able to manage multiple projects simultaneously and complete projects in a timely manner

    Additional qualifications desired:

    • Global Brand Experience

    • Strong business acumen and analytical skills

    • Travel may be required - up to 20% of time

    KEY RELATIONSHIPS:

    • Reports to the Founder & Head of Sipsmith

    • Leadership team members of PBMCS

    • Operations, U.K. Commercial business

    • Cross functional leads and teams (e.g., Innovation, Digital, PR, Capability, HR)

    • External agencies

    Job Segment: Marketing Manager, Brand Manager, Branding, Manager, Marketing, Management

    Why you should apply for a job to Suntory Global Spirits:

  • 5/5 in supportive management
  • Ratings are based on anonymous reviews by Fairygodboss members.