#1251320900
e Responsibilities****
• (Gemba) Insight:
o Contribute to any key global brand updates required and business reviews for the U.K.
o Lead strategic liquid and product discussions.
• Brand Foundations & Stewardship:
o Provide global brand strategy guidance and brand governance information to markets' Brand and Commercial Marketing teams.
o Facilitate exchange of information (competitive, regional insights, inventory, etc) and stay abreast of brand needs with regular touchpoints with PBMCs to ensure plans are created in adherence to strategy.
o Build relationships with cross-functional partners, including Innovation, Insights, Finance, PR, etc
• Strategy & Planning:
o Working with the U.K. lead, help with contribution for the U.K. and sign-off of the Brand's 3 Year Growth plans and annual plan in other PBMCs working collaboratively with cross-functional teams and markets
o Oversee budget management and forecasting process across global markets
o Work with Innovation leads on the next generation/evolution of the pipelines, including bringing strategic point-of-view and brand-centric thinking to these discussions.
o Support new product development and campaign execution, including go-to-market strategy and asset/programming creation
• Experience Design & Delivery:
o Build the experience plans and launch plans for Sipsmith - with a focus on the U.K. needs-lead creative briefing, creative reviews, agency management, and a cross-functional team in developing those final plans.
o Lead elements of the launch plans for the new brands inclusive of digital, social, website, PR, experiential, and other touchpoints.
o Work in partnership with key target markets to deliver assets that support brand building and commercially effective activations
o Work to ensure creative is built to be digitally-oriented and takes advantage of new market realities.
• Leadership
o Lead the Global Sipsmith team (x 2 heads) ensuring that workplans and goals align to wider Sipsmith Global goals
o Act as an inclusive leader, and role model effectively to support our wider Proof Positive agenda, particularly in the representation of our brand globally
o Review resource required on an ongoing basis, and oversee the securing of external (agency) support where needed
o Work with the Founder & Head of Sipsmith on the planning, future direction and effective use of the Sipsmith Distillery Visitor Centre as a key brand asset across markets
Qualifications
• University educated (Degree in Business/Marketing preferred)
• 7+ years brand management experience or creative/innovation management experience
• Excellent interpersonal and presentation skills, with the ability to operate and influence across multiple levels
• Strong cultural awareness and curiosity with the ability to drive strong relationships and influence across teams in different markets to deliver global programs
• Strategic and commercial thinker, with the ability to deliver structured thinking and analysis, which shows knowledge of key metrics and levers to pull to achieve goals
• A track record in bringing new thinking and ideas to a business/brand in order to accelerate growth.
• Creative and passionate brand builder and thinker, who has a deep passion and understanding of consumer culture, global trends and the value of strong creative
• Strong experience of working with and managing agency teams
• Track record of cross-functional team leadership and motivation/enthusiasm for break-through marketing
• Able to work well in a fast paced, cross-functional environment, and navigate ambiguity
• Able to manage multiple projects simultaneously and complete projects in a timely manner
Additional qualifications desired:
• Global Brand Experience
• Strong business acumen and analytical skills
• Travel may be required - up to 20% of time
KEY RELATIONSHIPS:
• Reports to the Founder & Head of Sipsmith
• Leadership team members of PBMCS
• Operations, U.K. Commercial business
• Cross functional leads and teams (e.g., Innovation, Digital, PR, Capability, HR)
• External agencies
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