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• Align Customers and SGS strategies to ensure the proper execution in every venue.
• Coordinate brand initiatives in the point of sale and/or customers' sales force.
• Leverages BI, Pricing and T&E budgets to plan and manage spend against account opportunities.
• Forms strong and mutually beneficial relationships with influential staff members including hotel chains owners, food and drink program managers, bartenders, and waitstaff.
• Translate the brands vision and core values to on premise execution.
• Drives awareness of SGS brands in assigned accounts by securing menu placements, drink features, well opportunities, share of space on the back bar, and world class execution.
Customer / Category Growth Opportunities & Joint Business Planning
• Instigate on-premise & Wholesales opportunities that allow sustainable and fast listing and distribution growth for our portfolio based on overall channel strategy
• Develop and execute plans that help the assigned account(s) to buy and deplete at faster than market rate the SGS portfolio, especially the focus brands.
• Align and execute introductory visits with the wholesale team to hotel chains to achieve cataloging and volume annually agreements.
• Develop and execute training plans for our clients' sales force to ensure proper communication with the end customer of our core brands.
• Develop and execute plans that incentivize key stakeholders (owners, managers, buyers, and in-house merchandisers) within the customer's sales force to drive share of mind and improved performance.
• Implement attractive and innovative promotional plan in accordance with the brands strategies.
• Identify opportunities across the customer's clients to outperform key volume drivers.
• Ensure implementation and perfect executions of brand activation in the POS.
• Works with local Regional Sales Op Analyst to utilize analytical tools to evaluate performance and identify opportunities.
• Execute plans that help the accounts to deplete at faster than market rate the SGS brands.
• Execute plans that incentivize key stakeholders of the on-premise & wholesales channel.
• Implement attractive and innovative promotional plan in accordance with the brands strategies.
• Development of meaningful image as "game maker" in marketplace, organically building events, opportunities, and partnerships with local groups to drive brand relevance.
Outlet standards & Channel/ Customer Activation Calendar
• Daily, monthly, quarterly & annually review and supervision of the business kpi's to develop and implement the right business strategies to deliver results according to the Plan.
• Deliver Annual Wholesales and On Premise Channel execution / brand plan
• Drive continuous improvement.
• Conducts regular visits to assigned accounts and identifies opportunities to support growth of account through development of key branded programs and initiatives.
• Understands the competitive landscape and works to gain a competitive advantage though creative programming, menu placements, promotions, and events.
• To ensure implementation of brand promotions that accelerates trials and sales.
Qualifications
• University degree
• Intermediate English (Written & Spoken)
• Minimum 2 years of FMCG / Spirits / Drinks industry experiences, Spirits experience in industry preferred
• Experience as Sales Executive
• Negotiation and communication skills, analytical mindset
• Strong communicator with the ability to influence in all levels internally, externally, and x functional.
• Action-biased and output-oriented approach towards ambitious targets
• Exudes senior leadership presence and strong strategic influencing skills.
• Exposure to working in rapidly changing environments.
• Demonstrates high levels of adaptability, flexibility regarding new challenges and the use of new networks and entrepreneurial skills.
• Understanding of business processes.
• Ability to work independently and as part of a team.
• Experience using Microsoft office.
Job Segment: Sales Management, Sales