tform to maximize basket size and enhance consumer experience.
5) Plan activation plan while controlling SC/BI budget which can be firmly linked with ATL investment to maximize effectiveness and efficiency
6) Set Objectives, Plan, Execute, Track/Review, Adapt key learnings to next actions
2. Data Analysis & EC Platform/consumer trends monitoring
- Analyze sales data, consumer trends, and campaign KPIs (e.g.,conversion rate, ROI) to make actionable plans to achieve sales target.
- Prepare weekly/monthly performance reports for internal stakeholders, highlighting wins, gaps, and optimization opportunities.
- Monitor sell cost budgets and ensure cost-effective allocation by brand aligned with sales targets.
- Cross-Functional Collaboration
- Collaborate with Trade Marketing Team to align e-commerce activations with brand and channel strategies (e.g., seasonal campaigns, brand guidelines).
- Work with TP team to leverage consumer insights (e.g., segmentation, funnel analysis) for personalized promotions.
- Communication with platform/TP in achieving sales targets through real-time inventory tracking and promotional adjustments.
- Coordinate with Finance Team to ensure ROI transparency and cost control across daily sales plans.
- PDCA mindset to present key activation monthly base.
Key Stakeholders
Internal
- EC trade marketing team
- Sales planning
- Finance team
- IT team
- Channel analysis and planning team
- Supply Chain
External
- Platform customers
- TP customers
Qualifications
Requirements:
- Bachelor's Degree is required;
- At least 2-3 years of e-commerce experience in FMCG industry;
- Solid Commercial acumen and financial sense;
- Self-driven and be accountable, results oriented, with a flexible and positive "can do" approach to challenges and difficulties;
- Sound Windows software skills especially Excel and Power point & analytic capabilities;
- Team player with excellent interpersonal skills.