Head of Digital Go to Market (US)

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Job Description:

TD Bank is committed to delivering engaging, impactful, and convenient digital experiences for our retail banking customers. We are seeking an innovative, inspiring, and transformational digital leader to join our Digital Business team as the Head of Digital Go-to-Market (GTM).

This executive will build and lead a new high-performance team focused on accelerating digital growth across new customer acquisition, increasing engagement and retention, and deepening relationships with our North American retail banking consumers.

The ideal candidate will bring deep expertise in digital banking or e-commerce growth, a proven ability to lead performance-focused teams, and a sharp understanding of how to align customer needs with digital experiences that drive loyalty, share of wallet, and business impact.

Depth & Scope:

• Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required

• Drives the planning, execution, and optimization of E2E digital experiences that bring existing capabilities and new launches to the consumer

• Leverages benchmarks and consumer insights to understand customer needs, building plans that will increase usage and engagement with digital platforms and products

• Develops thought leadership and content supporting digital competency and adoption with in the bank

• Builds programs and plans to increase digital adoption of consumers in our retail store and contact center

• Advocates and partners with marketing to provide consistent and frequent digital messaging and channel marketing to support go-to-market priorities

• Influences leadership and partners to bring digital to the forefront of consumer experiences within the bank

• Partners cross-functionally with product, retail, marketing, and analytics to integrate digital priorities into existing processes and planning

• Provides people management leadership and build a high performing team - promoting teamwork and collaboration within team and cross functionally

• Digital Product Management - partnering to identify the right capabilities to bring to the consumer

• Marketing - working within the marketing planning process to create consistent, sustained messaging with measurable impact

• Retail Distribution - training and incentivizing store colleagues to increase digital adoption

Education & Experience:

• Undergraduate degree required; Post Graduate degree is an asset

• 10+ years related experience required in Banking, financial services, or eCommerce

• Working knowledge of financial services industry an asset

• Ability to lead and direct a diverse team; Ability to develop and retain the human resources necessary to achieve business results

• Proven ability to impact and influence senior executives to achieve desired business outcomes

• Creative, out-of-the-box thinker, with strong conceptual and problem solving skills

• Ability to think strategically and implement tactically

• Strong technology product development and management expertise

• History of making an impact, developing and executing on strategies with specific tangible goals and delivering superior results in both the short and long term

• Proven ability in leveraging deep subject matter expertise to develop and deploy a vision and align others to that vision. Is known for providing creative thought leadership while also listening and engaging others to provide input in the shaping of that vision

• Skillful communication (written and verbal), negotiation and partnership skills to balance stakeholder input but remain objective to reach the right outcome - ability to stay resilient under pressure and make decisions

• Demonstrated relationship building skills, with a superior ability to make things happen through the use of positive influence

• Demonstrated willingness and aptitude to rapidly learn how to build best-in-class online customer experiences

• People leadership is key in this function - both the ability to effectively work in teams across the Bank

Preferred Qualifications:

• 10+ years of progressive experience in digital banking, fintech, or e-commerce, with a strong emphasis on digital growth, acquisition, and engagement

• MBA or advanced degree in Business, Marketing, or a related field is a plus

• 5+ years of experience leading go-to-market teams, with proven success in developing customer-centric digital campaigns that drive measurable business impact

• Deep understanding of digital channels (web, mobile, paid media, owned assets), online merchandising, and funnel optimization

• Visionary, hands-on leader who has built and scaled high-performing, KPI-focused teams

• P&L ownership experience and a sharp focus on ROI and business outcomes

Physical Requirements:

Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%

• Domestic Travel - Occasional

• International Travel - Never

• Performing sedentary work - Continuous

• Performing multiple tasks - Continuous

• Operating standard office equipment - Continuous

• Responding quickly to sounds - Occasional

• Sitting - Continuous

• Standing - Occasional

• Walking - Occasional

• Moving safely in confined spaces - Occasional

• Lifting/Carrying (under 25 lbs.) - Occasional

• Lifting/Carrying (over 25 lbs.) - Never

• Squatting - Occasional

• Bending - Occasional

• Kneeling - Never

• Crawling - Never

• Climbing - Never

• Reaching overhead - Never

• Reaching forward - Occasional

• Pushing - Never

• Pulling - Never

• Twisting - Never

• Concentrating for long periods of time - Continuous

• Applying common sense to deal with problems involving standardized situations - Continuous

• Reading, writing and comprehending instructions - Continuous

• Adding, subtracting, multiplying and dividing - Continuous

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.

Who We Are:
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more

Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.

If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at [email protected]. Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.