Senior Analyst - Product Marketing Planner

ity of this role is to be the subject matter expert for several Lexus vehicle series.

Reporting to the Product Marketing Manager, the person in this role will:

• Support the Marketing department's objectives

• Create product marketing strategies for their responsible vehicle series, including cross-organizational alignment with internal and external stakeholders

• Coordinate the launch of new and updated products

What you'll be doing

Marketing Strategy

• Develop and present marketing strategy/Go To Market (GTM) presentations for the assigned Lexus products:

  • Create, review and present the model campaign in conjunction with Advertising to TMNA & TMC senior management

• Be the subject matter expert for each assigned Lexus vehicle

  • Review all product related materials to ensure product and marketing message correctness
  • Support marketing departments and advertising agencies with their product information needs

• Serve as a coordinating hub that actively works with Lexus Marketing and other stakeholders to guide product activations and initiatives to align with the approved strategy

• Develop and manage detailed, product specifications documents used in the development of consumer facing collateral materials, digital assets, and pre-order guides

• Maintain continuous, 360-degree understanding of series features, specifications, customers, competitors, communication targets and segment dynamics

Product Launch Coordination

• Develop build mix, and packaging recommendations by understanding the Lexus volume commitments
• Create the model launch calendar (GTM Calendar) and attend the meetings from N-18 through line off, ensuring that all launch milestones are accounted for and on schedule.
  • Based on the marketing strategy, create and present N-12 and N-6 forecast presentations to Area offices to communicate overall marketing strategies, vehicle attributes, and ordering mix objectives.
  • Summarize Area orders and review results with all related departments and senior management
• Actively work with each planning and marketing group to ensure that tactics and strategic actions ladder up to achieve the overall sales and marketing objectives.

  • Includes budgeting, planning and ordering all marketing related prototype vehicles.

Consumer Marketing Research

• Coordinate Sales & Marketing needs with TMNA research partners to conduct market research (e.g. Exploratory & Marketing Clinics, etc.)

  • Work with Consumer Insights to ensure that all assets and tools meet the research criteria to conduct a successful clinic

Product Lifecycle Management

• Identify product lifecycle gaps & develop strategies & recommendations to address them

  • Identify packaging, content, and pricing opportunities to keep products relevant and competitive throughout the vehicle lifecycle

• Obtain approval from Lexus management and work with Sales & Product Planning to incorporate into Lifecycle Management

Pricing

• Support pricing discussions with PPS to keep products relevant and competitive in the marketplace

• Create, review, and help coordinate the dealer suggested pricing letter to the appropriate groups and the Lexus Area offices

Product Performance Analysis

• Conduct product and market analysis to support marketing decisions

• Perform ad hoc reporting and analysis to support team objectives to include pricing, sales performance, and ROI analysis (Lexus New Model Launch Dashboard)

• Communicate findings to other Lexus departments and business partners

• Have an on-going general understanding of all aspects of the product, including the competitive landscape, to support Senior Management's product understanding

Communication

• Create, coordinate and give presentations on marketing, packaging, and pricing strategies to internal groups, Lexus Area offices, business partners and TMC

  • Includes high-level executive summaries to Lexus senior management

What you bring

• Bachelor's Degree or higher

• Demonstrated experience in marketing, consumer insights, product, corporate planning, advertising, sales and/or pricing

• Experience related to and understanding of the automotive marketplace

• Ability to build credibility and collaborate with internal stakeholders and external partners

• Thorough understanding of marketing metrics and analytics, proactive in analyzing performance and suggesting improvements, can apply strategic thinking, problem solving, and hypothesis-driven data analysis

• Successful experience working and negotiating with cross-functional teams

• Communication skills and strong business acumen to understand corporate strategy and present actionable findings to management

• Project management proficiency

• Proficiency in MS Office software

Added bonus if you have

• MBA or other applicable advanced degree

• Automotive or high-tech product launch experience

• Prior field experience in sales or related functions

• Relevant experience applying prominent marketing strategy models for a large global luxury brand

• Familiarity with key market data sources (examples: LBAT, NVCS & NVAS, PIN, Polk Insight, JD Power studies, GfK studies, Tableau, Autosource, eAutoPacific etc.)

• Experience in a fast-paced environment to cover both high-level strategic responsibilities but also lower-level tasks such as report creation and data analysis

What we'll bring

During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights include:

• A work environment built on teamwork, flexibility and respect

• Professional growth and development programs to help advance your career, as well as tuition reimbursement

• Team Member Vehicle Purchase Discount

• Toyota Team Member Lease Vehicle Program (if applicable)

• Comprehensive health care and wellness plans for your entire family

• Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute

• Paid holidays and paid time off

• Referral services related to prenatal services, adoption, childcare, schools and more

• Tax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)

• Relocation assistance (if applicable)

Belonging at Toyota

Our success begins and ends with our people. We embrace all perspectives and value unique human experiences. Respect for all is our North Star. Toyota is proud to have 10+ different Business Partnering Groups across 100 different North American chapter locations that support team members' efforts to dream, do and grow without questioning that they belong.

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

Have a question, need assistance with your application or do you require any special accommodations? Please send an email to [email protected] .