Director, Analytics (Marketing & Promos)

r of Analytics, Marketing & Promos**, you will lead a team that drives data-driven decision-making across marketing, promotions, and CRM. You will partner closely with Digital, Offline & Media, Growth, Creative, Partnerships, CRM & Promos teams to measure marketing effectiveness, optimize campaigns, maximize user acquisition at shorter paybacks, and enhance customer engagement and retention through targeted promotions and CRM strategies. You will:

Drive Marketing & Growth through data

• Own the end-to-end marketing analytics strategy, including attribution, campaign performance measurement, and incrementality testing.

• Develop methodologies for multi-touch attribution (MTA), experimentation, and other techniques to optimize media spend across paid and organic channels.

• Partner with Digital, Media, Growth and Creative teams to measure the impact of creative performance, messaging, and audience segmentation.

• Build insights dashboards to track key marketing metrics and guide decision-making.

• Invest in self-service tools to put data & insights at the fingertips of marketing stakeholders to empower them to make rapid data-driven decisions.

Optimize CRM & Promotions

• Design and implement customer segmentation techniques to optimize lifecycle marketing and retention strategies.

• Analyze the effectiveness of promotions and personalized offers, building frameworks and processes for ongoing A/B testing and continuous optimization, and driving a test-and-learn agenda.

• Work with Product, Engineering, and Data Science teams to develop, implement, test, and improve personalized promo targeting capabilities.

• Help automate customer lifecycle journeys with data-driven insights

Lead and Develop the team

• Build and scale a high-performing analytics team, mentoring data analysts to drive strategic impact.
• Collaborate with Finance, Product, and Executive Leadership to inform marketing and promo investment decisions.
• Advocate for a data-driven culture across marketing and promos, ensuring insights drive business growth and innovation.

Who you are:

• 10+ years of experience in marketing analytics, growth analytics, or CRM analytics, preferably in a consumer technology, gaming, or sports betting environment.
• 4+ years of experience as a people manager, preferably 2+ years experience managing managers.
• Strong expertise in digital marketing analytics, including paid media, organic growth, marketing attribution, and experimentation (incrementality testing, etc.).
• Experience working with CRM, lifecycle marketing, or promotions data, analyzing customer segmentation, churn prediction, and engagement strategies.
• Deep SQL expertise and familiarity with modern data stack tools (e.g., dbt, Snowflake, Databricks, Sigma, Looker, etc.).
• Proven ability to work cross-functionally, influencing stakeholders across Marketing, Retention, Product, Engineering, and Finance.
• Strong communication skills with the ability to translate complex data insights into actionable business recommendations.

Even better if you have:

• Experience working with multi-touch attribution models and media mix modeling in a fast-paced digital marketing environment.

• Familiarity with promotions and retention strategies in a real-money-gaming context.

• Familiarity with SQL-based data transformation tools like dbt.

• A passion for sports, gaming, or the betting industry.

Our target starting base salary range for this position is between $208,000 and $235,000, plus target equity. The starting base salary will depend on a number of factors including the candidate's skills and experience, among other things.

What we can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)

• 16 weeks of fully paid parental leave

• A $500 home office allowance

• A connected virtual first culture with a highly engaged distributed workforce

• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

#LI-REMOTE

This position may require sports betting licensure based on certain state regulations.

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.