Promos & Retention Specialist

n and execution of promotional campaigns to maximize customer retention across various verticals.

• Collaborate with cross-functional teams to create and optimize retention strategies, tailored to specific customer journeys.
• Own the execution of retention-focused initiatives, including but not limited to CRM, customer engagement, and targeted campaigns.
• Work directly with managers to align promotional efforts across tent pole events, customer engagement, CRM, and sportsbook verticals.
• Take ownership of initiatives from start to finish, ensuring cross-functional alignment and campaign success.

Who you are:

• 3+ years of experience in sports gaming or related industries, with a focus on promotions and retention.
• Analytical thinker with a data-first mindset.
• Experienced in collaborating with analytics teams and data partners.
• Understand the different components of customer journeys and know how to tailor strategies for retention.
• Thrive in a fast-paced environment and enjoy taking ownership of projects from end-to-end.
• Passionate about sports and the gaming industry, with a solid understanding of customer behaviors and how to engage fans.

Even better if you have:

• Experience with CRM tools like Optimove or Braze.

• Proficiency in data analysis and reporting using platforms like Looker, Sigma, or similar.

• Strong knowledge of promotional strategies for sportsbooks or similar industries.

Our target starting base salary range for this position is between $93,500 and $110,000, plus target equity. The starting base salary will depend on a number of factors including the candidate's skills and experience, among other things.
What we can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)

• 16 weeks of fully paid parental leave

• A $500 home office allowance

• A connected virtual first culture with a highly engaged distributed workforce

• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

#LI-REMOTE

This position may require sports betting licensure based on certain state regulations.

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.