Senior Manager, Integrated Marketing

focus on three priorities: coordinating integrated campaigns across channels, ensuring product feature launches and promotions are marketed effectively, and helping build a structured process for insights and marketing operations.
About the role:

• Manage Integrated Campaign Execution: Own the day-to-day planning and delivery of integrated marketing campaigns for product features, releases, and promotions (e.g., Witching Hour). Coordinate timelines, deliverables, and execution across Marketing, Product, and Analytics.
• Translate Insights into Campaign Strategy: Leverage research, cultural trends, and customer insights to shape integrated briefs that guide channel strategies and creative development. Ensure campaigns are built to engage, educate, and re-engage audiences with Underdog's brand and products across multiple touchpoints.
• Maintain Strategic Alignment: Own the marketing calendar and integrated campaign roadmap in partnership with Product and Analytics, ensuring consistency of messaging, timing, and activation across channels and audiences.
• Drive Cross-Functional Integration: Act as the connector between Product, Marketing, and Creative Ops to ensure smooth execution of launches and promotional strategies.
• Measure, Share & Optimize: Track campaign performance, share learnings, and partner with stakeholders to refine creative testing and campaign efficiency.
• Champion the Customer Voice: Establish feedback loops that bring audience sentiment and behavior into campaign planning. Ensure integrated strategies reflect how fans experience Underdog, driving both adoption and long-term engagement.

Who you are:

• 5-7 years of experience in integrated marketing, product marketing, or marketing operations in fast-paced, competitive industries. Sports or gaming experience is a plus.

• Strong project management skills with proven ability to manage cross-functional campaigns from planning through execution.

• Hands-on experience with campaign measurement, reporting, and creative testing.

• Excellent communication skills and ability to influence across teams.

• Comfort balancing multiple priorities, deadlines, and stakeholders.

Our target starting base salary range for this position is between $160,000 and $180,000, plus target equity. The starting base salary will depend on a number of factors including the candidate's skills and experience, among other things.
What we can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)

• 16 weeks of fully paid parental leave

• Home office stipend

• A connected virtual first culture with a highly engaged distributed workforce

• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

#LI-REMOTE

This position may require sports betting licensure based on certain state regulations.

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.