Senior Marketing Analytics and Storytelling Associate

lives. Our most valuable asset is our people. At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems—the ones that comprise us as individuals, shape who we are and make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about. Learn more ZS’s Corporate Support teams operate the firm’s core internal enterprise functions. Our global teams comprise team-oriented, pragmatic and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion for quality customer service and dedication—whether our customer is a client or another ZS employee. Marketing & Communication exists to raise awareness of ZS Associates, brand the firm, create and distribute thought leadership content and support the business development process with communications and events support. MARKETING ANALYTICS & STORYTELLING SENIOR ASSOCIATE We seek a dynamic MARKETING ANALYTICS & STORYTELLING SENIOR ASSOCITE to join our Marketing & Communications team. You will thrive in this cross-channel, customer-centric marketing role if you can combine the creativity of an artist with analytical and data modeling skills. You are a thinker and a doer. You understand customer behaviors, expectations and interactions. You are a great collaborator and understand the value of data-driven marketing. In this role, you’ll be responsible for delivering analysis and recommendations to marketing and business leaders to deliver actionable value-added insights. The ideal candidate will have the ability to translate data into insights, as it relates to marketing omnichannels. The ideal candidate will also be forward-thinking and will be able to anticipate the organization’s needs as buyer behavior changes and the omnichannel landscape evolves. You will need to communicate insights and information to a broad group of stakeholders through exceptional oral and written communication. Responsibilities Ability to translate data from metrics into rich stories about the customer experience and effectiveness of various marketing campaigns Take a proactive role in managing ZS’s reporting and related processes toimplement best practices and provide holistic insights to optimize marketing efforts Optimize ZS’s reports and formatting to ensure teams can easily consume information including standard report formats and data normalization Help define measurement and metrics of success, recommend which data helps us understand the “who”, “why” and “so-what” and utilize these insights to help the business drive demand Advise on ZS’s reporting processes, working with the entire MarCom team to uncover opportunities to optimize conversion points across the marketing/sales funnel Utilize strong project management skills to ensure reports are delivered on time and within scope of the requestAct as a stakeholder with knowledge of ZS’s MarTech integrations to lead the firm forward ensuring high quality data and analytics is possible across systems Identify issues with ZS’s database integrity and reporting capabilities through improved processes and data quality Assist with understanding which lead nurture efforts are most effective to improve business development efforts Act as a subject matter expert in the MarTech stack and advise internal stakeholders on its use Understand customer privacy and legal requirements to endure ZS compliance Maintain a strong pulse on industry digital and analytic trends Qualifications/Skills Bachelor’s degree required in Marketing or Analytics 5-7 years of experience in marketing analytics Experience working with cross-cultural teams Deep experience with data visualization tools like Power BI, Tableau, Lookr, etc. Strong proficiency with MAT and CRM tools, such as Marketo and Salesforce respectively Exceptional data analysis, presentation and PowerPoint building skills Understanding of the cross-digital channel and analytics space, in areas such as digital media, search, organic and paid social media, websites, paid campaigns, etc. Ability to take direction and provide strategic insight Ability to work well with detail-orientated technical specialists Team player; cross-functional collaboration Excellent problem-solving and prioritization skills Strong technical and analytical skills Communicating with honest, candor and respect Being resourceful and creative Ability to work with autonomy Perks & Benefits: ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member. Considering applying? At ZS, we're building a diverse and inclusive company where people bring their passions to inspire life-changing impact in global healthcare and beyond. We are most interested in finding the best candidate for the job and recognize the value that candidates with all backgrounds, including non-traditional ones, bring. If you are interested in joining us, we encourage you to apply even if you don't meet 100% of the requirements listed above. ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law. To Complete Your Application: Candidates must possess or be able to obtain work authorization for their intended country of employment. ZS is committed to providing and maintaining a safe workplace. In order to keep its employees safe, ZS recommends that all its employees and contractors be fully vaccinated against COVID-19. Proof of vaccination can be voluntarily provided upon acceptance of offer of employment. NO AGENCY CALLS, PLEASE. Find Out More At: https://www.zs.com #LI-MM2