6 Examples of Great Employer Brands that Speak to Women

As the world continues to virtualize, attracting and connecting with diverse talent becomes dependent on how the company decides to display their efforts and journey for a more inclusive workplace. By showcasing diversity and inclusion, it creates an image of what it would be like to be part of the company and shows candidates how it could be a welcoming space for them to grow professionally. 

It’s no secret that diversity is good for business. As more companies become bought into the many benefits of hiring diverse candidates, the competition to attract female talent is fierce. In order to stand out, companies need to make a dedicated effort to build an employer brand that speaks to women and shows that they are a great place to work and grow.

But, that’s easier said than done. Here are 6 examples of companies that have gotten it right, and hopefully these companies serve as an inspiration:

Intuit

Intuit’s has taken great initiatives in creating an employer brand that speaks to women by sharing first-hand stories of women technologists at Intuit and creating authentic content, like their Tech Women at Intuit blog. Doing this gives women job seekers an insight into how they could grow within the company. 

While Intuit already has amazing initiatives, it is also just as important for women to see that there is an ongoing journey towards inclusivity. Intuit does a great job by sharing their stats, ideas in action, inclusive events that they’re involved in, and mentorship programs. 

Avanade

Women job seekers want to know that there is room for them to grow professionally and Avanade does a great job at this by sharing experiences of Women working at Avanade and personal stories of advancement at the company. Avanade also emphasizes the importance of helping women grow their careers by creating leadership development programs specifically for women (Avanade Leadership Program for Women) and celebrating events such as International Women’s Day commemorations that seek to develop and promote women within Avanade to help them grow their careers. 

Cummins

Cummins has created an incredible program “Cummins Powers Women '' that stretches on an international level by partnering with a network of global nonprofits that have outcome-based programs focused on where significant barriers exist to the advancement of girls and women. This is a great way to show women job seekers the commitment, and ongoing efforts that are being made for gender equality. 

Best  Buy

Best Buy does a fantastic job in helping women job seekers visualize the possibilities of professional growth starting from the top - women at Best Buy hold significant executive positions. In fact, their CEO Corrie Barry is one of a few that has made CEO’s in the Fortune 100 and does a fantastic job at showcasing this for women job seekers. 

Best Buy has also created a Women's Employee Resource Group for members to share stories, job opportunities, and provide a space for women to coach one another and hear from women leaders throughout Best Buy. This is a great way to show women jobseekers that not only is there an opportunity for professional growth, but also the support to navigate through the journey. 

Adobe

Adobe has taken a great stance in ensuring pay parity -  showing their employees and job seekers that they care about fair pay practices, and are currently working on opportunity parity, examining fairness in advancement and lateral movement across demographic groups. In addition, there has been great emphasis on helping parents have a work-life balance, and created the Welcome Back program that provides employees a transition returning from leave, with the option of flexible work schedules and arrangements to assist with their reintegration into work. 

The Clorox Company