Please do not let recruiters dictate your job search. Recruiters are trying to fill specific job orders. They search LinkedIn profiles and resumes on keywords and job titles. You are correct in surmising that they are reaching out to you about opportunities similar to ones you have held in the past and/or your current role.
As others mentioned, you can change your LinkedIn profile to reflect what you would like to do. Also, if you are not doing so already, please try networking. You can use your existing personal and professional networks to find a role that is better aligned with your career goals.
You can use LinkedIn to network. Search for people who hold a job title at the level you are seeking or about one level above what you are targeting. Send them a connection request, but please make sure to include a message. Since many people are wary about connecting with strangers, it can be helpful to look for those with whom you have mutual connections. While some people will not respond for whatever reason (they are very cautious, they are extremely busy, they are not very active on LinkedIn, etc.), there are people who will take notice of your request and who will be willing to help. Think of the process like cold calling in sales. Aim for sending out 25 requests. Hope for a handful or fewer responses.
Once you connect with others on LinkedIn who are on a career path that is similar to what you would like yours to be, ask for advice on how to get on that track. Ask to connect with people in your new connections' networks and inquire about organizations that might be looking for someone with your skillset.
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