Director - Communications, Potato Chip Brands

with the R&D Communications and Supply Chain Communications teams to tell the unique stories behind our Lay's brand-how we make and move our potato chips all across the country.

Responsibilities

The leader must be a well-rounded expert in key communications disciplines, including media relations, strategy development, executive visibility, messaging, crisis communications, influencer management and events. As part of this matrixed role, the leader must have experience managing a cross-functional team and agency resources to deliver against both operational and functional goals.

Successful candidates will have demonstrated experience modernizing communications programs to go beyond the traditional PR approach. Understanding the evolving media landscape and targeting key audiences with a data-driven outreach strategy are critical to this role. Must have hands-on media relations experience across traditional and emerging outlets and ability to develop the same in others.

• Promoting and protecting reputation of the PFUS Core portfolio of brands

• Driving a modern media strategy to connect PFUS Core brands with consumers

• Serving as a leader within Global Communications and member of the PFUS Communications leadership team

• Leading cross-functional communications team and managing PR agency support to ensure proactive external storytelling opportunities

• Managing proactive communications program creation and message development

• Breaking through with consumer, lifestyle and ad trade media to position Core brands as part of culture

Compensation and Benefits:

• The expected compensation range for this position is between $125,900 - $249,900

• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process

• Bonus based on performance and eligibility target payout is 25% of annual salary paid out annually and an additional target payout of 10% of annual salary is paid out over 3 years following the end of the performance period

• Long term incentive equity may be awarded based on eligibility and performance

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement

• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan

Qualifications

Minimum Qualifications:

• Bachelor's degree from four-year College or University, preferably with focus on Communications/Journalism/PR

• 10+ years of PR experience managing corporate reputation communications at large corporate entity or agency with large corporate clients (fast-moving consumer goods category preferred)

• Experience managing a mid-size team direct reports who also oversee teams, as well as cross-functional team members and resources across multiple agencies

• Expert in key communications disciplines like media relations, strategy development, executive visibility, messaging and crisis communications

• Experience in corporate reputation matters relevant to PepsiCo Foods including labor, sustainability, nutrition, R&D, manufacturing, growth and innovation and proven ability to serve as counselor to senior executives

• Outstanding media relations skills including strategic planning, managing complex issues, mitigating negative stories and the ability to storymine

• Strong expertise in strategic influencer and key opinion leader communications

• Unique experiences that demonstrate media instincts and deep consumer empathy

• Proven track record of driving successful, insight-based, creative communications programs that delivered against business objectives, on time and within budget

• Proven ability in managing a cross-functional team and agency resources to deliver against both operational and functional goals

• Excellent oral and written communications skills - including presentations and media materials

• Some travel required

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement