External Communications Sr Director

cations will:

• Serve on Global Communications extended leadership team and represent Communications on the leadership team of our Chief Strategy & Transformation Officer.

• Establish an external Communications (earned and owned) strategy that advances our digitalization and business transformation agenda, including leading press engagement with influential, global-reaching media, both reactively and proactively.

• Work with our Employee Communications team to develop innovative, global internal Communications strategies to drive awareness and understanding of our S&T agenda with all PepsiCo employees, from frontline to executive.

• Proactive story-mining with global, local and third-party partners to identify, develop and publicize examples of PepsiCo's S&T initiatives in external channels.

• Work closely with technology and S&T leaders and their teams to create communications materials that highlight the impact of technical progress and articulate how technology is driving business innovation.

• Develop and execute an executive visibility strategy that positions of Chief S&T Officer and other key executives as thought leaders in key areas (AI, digitalization, business strategy, change management), including overseeing social media strategies.

• Co-develop content that will drive engagement, bolster PepsiCo's reputation and establish PEP executives as thought leaders in relevant S&T, technology and business themes, including but not limited to bylines, podcasts, videos, speaking platforms, event sponsorships and activations, etc.

• Oversee the development and timely delivery of S&T messaging and communication tools to global

• Corporate Affairs colleagues and other internal stakeholders to drive narrative consistency across all channels and geographies.

• Act as strategic advisor on external strategies, media responses and materials related to technology (AI) from market and brand teams to ensure alignment to global narrative.

• Lead a team of highly motivated professionals and effectively manage agency/partner relationships.

Compensation and Benefits:

• The expected compensation range for this position is between $151,200 - $300,000.

• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.

• Bonus based on performance and eligibility target payout is 35% of annual salary paid out annually.
  and an additional target payout of 15% of annual salary is paid out over 3 years following the end of the performance period.

• Long term incentive equity may be awarded based on eligibility and performance.

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.

• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
  A company car and reimbursed mileage.

Qualifications

Key Skills/Experience Required:

• Bachelor's degree.

• Previous PR/communications experience with a technology-driven company or client(s).

• 15+ years in a dynamic news-making environment with proven experience in generating positive media coverage; experience with crisis management.

• Savvy media engagement skills, including direct interaction with trade, consumer and top tier business media.

• Hands-on experience developing external communications strategic plans and materials, including but not limited to press releases, media lists, pitches and messaging.

• Hands-on experience developing holistic internal communications strategic plans and materials, particularly across a broad employee base.

• Excellent written and verbal communications skills, particularly under tight deadlines and through the lens of general public, employees and KOLs.

• Deep understanding of the media landscape and interconnectivity between paid, earned, social and owned approaches.

• An awareness of the challenges facing global food and beverage companies.

What it Takes to Thrive in this Role:

• This role is ideal for an individual who has a strong background in both technology and communications, with a demonstrated ability to translate complex, technical information into compelling, easily digestible narratives for both technical and non-technical audiences, including employees.
• Strategic thinking and strong stakeholder relationship skills.
• Ability to stay on top of evolving trends in technology and media.
• Self-starter mentality. Storyteller. Inquisitive by nature. Global mindset. Collaborative. Resourceful. Multi-tasker.
• Comfort engaging with top-tier media and shaping, course-correcting and landing favorable media coverage.
• Exceptional time management and organizational skills.
• Ability to learn, assess and articulate complex, technical topics and information in a compelling and concise way.
• A collaborative mindset and experience working in cross-functional teams and managing relationships with technical, operational, and leadership teams
• Grace under pressure, executive presence and comfort around senior executives.
• Strong decision-making and resourceful, problem-solving skills.
• Highest-level of interpersonal, verbal and written communication skills.
• Ability to embrace ambiguity and to be nimble given shifting priorities, new assignments and challenging business landscape.