Marketing Associate Media Manager

e you? Do you defy convention? If so, you might be the perfect candidate to help fuel our organization's passion for what's next. The One PEP Media Team is looking for a strategic, results-oriented Associate Manager who thrives in a fast-paced, innovative marketing environment.

The Associate Media Manager will provide paid media guidance to internal marketing constituents, helping lead the agenda to ensure the highest level of engagement between PepsiCo brands and consumers. This individual should have a passion for culture and our consumers, and how we can use media to bring the two together in a way that will drive business results. Responsibilities include leading and building brand media execution details, developing and owning processes to bring our paid media campaigns to life and working closely with Marketing Sciences to measure and optimize media impact.

Responsibilities

Thought Leadership & Strategic Thinking:

• Craft and implement data driven paid media strategies that drive superior short-term media ROI, and long-term brand growth

• Act as the subject matter expert and media lead for Jack Links and Marias Gamesa

• Support campaign execution across Doritos, Cheetos, and Tostitos

• Provide strategic consult and support for key growth categories such as Macro Snacks, our Hispanic Business Unit and the Away from Home business

• Key deliverables include Annual Comms Strat Planning, Total Paid Connection Planning, Tactical Media Planning & Execution, Performance learnings & implications, AOP & BGS Support, and Test & Learn agenda items to drive broader digital portfolio learnings

Partnership/Collaboration:

• Liaise directly across a breadth of external (media agency, analytics / measurement partners, creative agencies, media partners) and internal (Trademark Teams, Finance, Consumer Insights, Comms, DX, Foodservice, Ecommerce, BIS) stakeholder groups

• Support and drive evolution to a fully integrated, collaborative approach to media planning across the external and internal teams

• Support our sports strategy development both internally and with external partners

• Develop and ensure adoption of standardized tools, processes and timelines

Media Analytics:

• Contribute to building department trainings and media best practices to build department's media capability based on media analytics and learnings

• Contribute to quarterly, bi-annual and annual reports, which are circulated to senior management and shared directly with Brand Teams

Compensation and Benefits:

• The expected compensation range for this position is between $89,000 - $149,000.

• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.

• Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.

• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• Minimum Qualification: Bachelor's degree in related field (Marketing, Comms, or Media)

• Preferred: Master's degree preferred in related field

Work Experience

• 3-4 years of relevant marketing and/or media experience

• 2+ years of media experience across budgeting, planning, strategy, execution, optimization, and measurement

Skills / Capabilities

• Candidate must be passionate about digital media and data driven marketing

• Candidate must have experience leading in a highly dynamic, data driven environment

• Experience communicating complex concepts to non-technical audiences

• Experience working with cross functional teams and track record of success in effectively managing agency partners

• The candidate must be immersed in digital culture, familiar with emerging trends and technologies

• Must demonstrate professional maturity - ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders

• Strong Collaboration and Project Management skills

• Strong analytical skills

• Creative thinking and problem-solving skills

• Demonstrated ability to develop and cultivate relationships

• Ability to leverage insights to draw sound conclusions and translate them into actionable recommendations

• Ability to communicate technical concepts and ideas to non-technical audiences

• Ability to work independently while being a part of a performance driven team

• Excellent written and verbal communication skills

• Strong capacity for leading change, dealing with ambiguity and providing creative solutions to complex challenges

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement