Why Women Love Working at These 9 Companies in Traditionally Male Industries
These organizations are redefining male-dominated industries by empowering women with inclusive cultures, leadership opportunities, and meaningful career growth.
Sponsored by Jabil
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Breaking barriers in male-dominated industries takes more than intention; it takes action. These nine companies are proving that progress happens when women are empowered to lead, innovate, and thrive in spaces that have been historically shaped by men. They’re challenging antiquated gender norms, investing in women’s leadership, and building inclusive cultures where every voice counts. And they’re proving that gender equity at leadership levels is even better for business.
American Family Insurance
In industries where male-dominated cultures have long shaped leadership, American Family Insurance is proudly rewriting the narrative. Recognizing that modern work requires modern support, American Family goes beyond traditional benefits to prioritize flexibility, wellness, and family balance. From comprehensive health coverage and 401(k) plans to innovative programs that support mental health and personal growth, the company creates an environment where employees can bring their whole selves to work. For nearly 90 years, American Family Insurance has stood for protecting dreams—those of customers and employees alike. Guided by values of care, trust, and transparency, the company continues to lead with integrity and purpose. Its Business Resource Groups (BRGs) play a vital role in advancing inclusion, ensuring diverse perspectives shape company strategy and culture. With groups like the Women’s Business Resource Group (WBRG), Multicultural Business Resource Group (MBRG), and others representing LGBTQ+ employees, veterans, and individuals with disabilities, American Family is cultivating a workplace where everyone—especially women challenging outdated norms—can make a lasting impact.
Applied Materials
For more than 55 years, Applied Materials has been transforming the world through innovation, quietly powering the technology billions of people rely on every day. As the global leader in materials engineering solutions for the semiconductor and display industries, Applied Materials designs, builds, and services the equipment that drives the digital age. In a field long shaped by male-dominated culture, the company is breaking convention and building a more inclusive future for technology. The company’s strength lies in the diversity of its people—visionaries, engineers, and scientists from every background. Gender diversity at Applied Materials isn’t a target; it’s a catalyst for progress. Women at Applied are empowered to lead, create, and shape the next generation of technology, supported by a culture that values every perspective and amplifies every voice.
Coupa Software
Coupa empowers customers with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins. And it has been successful in doing so because Coupa practices what it preaches. The company is focused on transparency, nurturing growth, and inclusion, aiming to make everyone feel valued and part of the community's personal and organizational growth. It aims to foster empathy and continuous improvement among employees through employee-led and leadership-supported ERGs that break down barriers to success and unleash women's impact in business. The company has also created "Leadership Competencies," or ways they want to interact with each other regardless of title, background, team, or length of time at Coupa. These competencies cover what behaviors make culture thrive and, in turn, Coupa thrives.
Edward Jones
Fisher Investments
At Fisher Investments, building an inclusive and equitable workplace is central to their mission. Diverse perspectives and experiences are not just welcomed; they are valued as essential to innovation, collaboration, and long-term success. Fisher Investments invests in employees at every stage of their careers through training and development programs, open career paths, coaching and mentoring, and advancement opportunities. A collaborative and supportive culture ensures outstanding work is recognized and rewarded, while benefits like parental leave, fertility support, and flexible time off promote health, well-being, and work-life balance. Employee Resource Groups and a dedicated Diversity and Inclusion Program provide community and support for women and other underrepresented groups, fostering connection and opportunity across the firm. Inclusive leadership workshops, company-wide diversity training, and annual engagement surveys also ensure that equity and belonging are not just ideals, but actionable priorities. And Fisher Investments’ commitment to inclusion is measurable: 90% of employees agree they are treated fairly regardless of gender, and 94% feel respected regardless of sexual orientation.
Jabil
With over 50 years of experience across industries and a vast network of over 100 sites worldwide, Jabil combines global reach with local expertise as an engineering-led, supply chain-enabled manufacturing company. Internally, the company is committed to creating a culture of belonging where everyone, regardless of gender, can be their authentic self and contribute to Jabil’s success. That’s why Jabil provides robust opportunities for mentorship programs, leadership development opportunities, and flexible work arrangements to support women at all stages of their careers. It also offers an array of empowering employee resource groups and global events to support and educate employees through the challenges women often face in the workplace. Jabil is committed to ensuring equal access to the resources needed for success and creating a fair and just workplace where everyone feels respected and empowered. Thanks to its hard work thus far, the company is proud to have 42% of the women workforce, which is six percent higher than industry benchmarks.
ShiftKey
At ShiftKey, employees take pride in knowing their work makes a real and meaningful difference in people’s lives. Technology lies at the heart of what the company does, but behind every innovation are developers, engineers, and team members driven by a shared goal: to create a thoughtful, valuable and deeply human digital experience for everyone who uses ShiftKey. In a tech and healthcare landscape often dominated by male-driven culture, ShiftKey is actively building a more inclusive future. The company fosters a people-centric environment where women and underrepresented talent are empowered to grow, lead, and contribute at every level. Equity, respect and opportunity are woven into the fabric of ShiftKey’s culture, ensuring every voice is heard and every idea has space. ShiftKey is redefining what inclusive innovation looks like. It continues to drive a more sustainable, equitable, and human-centered workforce economy for the future.
Sunrun
In a field long defined by male-dominated norms, Sunrun stands out as a company where women lead, create, and thrive. The mission begins at the individual level, with a deep commitment to diversity, inclusion, and belonging—and a culture built on three core values: “We Love People. We Love to Create. We Love to Run.” Through these values, coupled with Sunrun’s thriving Women’s and Pride Employee Resource Groups (known internally as Communities), Sunrun fosters an environment where women are celebrated, empowered to bring their whole selves to work, and encouraged to take part in every conversation that drives innovation and progress. Founded in 2007 by Lynn Jurich, who led the company as CEO for 14 years before passing the torch to current CEO Mary Powell, Sunrun continues to exemplify female leadership at the highest level. This legacy of women at the forefront fuels the organization’s collective drive to reimagine the energy landscape and challenge traditional industry culture. Intending to achieve equal gender representation by 2030, the company is setting new standards for equity in clean energy.
TruGreen
For more than 50 years, TruGreen’s associates have worked persistently to deliver top-tier lawn care and exceptional service—with each lawn representing not just growth for the company, but opportunity for every individual behind it. In an industry historically shaped by male-dominated culture, TruGreen is committed to breaking barriers and fostering an environment where women can lead, advance and thrive. The company supports its associates with competitive salaries, comprehensive benefits, meaningful career growth opportunities and the stability that comes from over five decades of proven success. TruGreen’s commitment to diversity and inclusion is more than a statement; it’s a daily practice. The company encourages women and other underrepresented talent to apply and is proud to be an Equal Opportunity/Affirmative Action Employer for Minorities, Females, Protected Veterans, and Individuals with Disabilities.
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