Build a Platform

Question

Hi!! I am looking to start a business and need advice on how to build a platform. Any developers out there that can give me some insight on what is the best way to go about it ? Thank you

Carla Capps · Answer

The term 'platform' is sometimes used to mean 'application,' 'site,' 'social identity/sound board' and in many other ways. With regard to software, a platform is an underlying, unifying system accessible in multiple channels/access points to accomplish common features.

What are you hoping to accomplish? What is your business? Are you looking for a web site? Mobile app? Desktop app? Or are you looking to create a platform to facilitate/serve/manage them all?

It's often best to start with a good technical design and choose 1 or maybe 2 channels to reach your user base. You can gather data to determine the best/most popular/successful/desirable  features, and iterate over your solution until it meets the business requirements and satisfies your customers. Ramping up to other markets/through more channels can be done incrementally, as it makes sense.

Barb Hansen · Answer

I've been in the digital/tech startup space for years mostly as a technical product leader and I'm now COO/CTO for a startup that I co-founded.

I'm happy to help give you some advice (I'm not a consultant or a coach, I'm a working CTO in a startup who has spent years building digital products and platform across many industries ).

Ping me and we'll find some time to chat.

Carrie Lee Maldonado · Answer

I've coached many people to start their own businesses, after I began consulting (after my twins were born). I'm no IT guru, but you're going to want to choose the platform most used by your target audience. For my business consulting, I relied on LinkedIn. After I transitioned to online coaching, I used paid facebook traffic and needed a platform that supported my online courses. I ended up piecing together a lot of different software rather than use an all-in-one. So I have a funnel, a site, course, email service, and scheduling software. What will you be doing?

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